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July 22, 2008
Who attends SEMpdx educational events?
This months event is on PPC. Seems to me the attendees for such events fall into three categories.
1 - Those that have a fair amount of experience with AdWords, they are looking for tips & tricks, thoughts on the latest Google AdWords developments.
2 - Those that have had a little exposure, kind of know the jargon and basic concepts of AdWords but are not at all comfortable that they know what they are doing or can run AdWords effectively. They are looking for traction, some insight/focus that allows them to get a foothold on how to use AdWords to accomplish their goals.
3 - Those that barely know the difference between paid and organic search.
The mix has changed over time, but If I had to guess I would say the audience is roughly divided between these groups.
What do you think? Who are SEMpdx members? What "level" are they at?
May 29, 2008
July 22, 2008
I think you would too Scott [Image Can Not Be Found]
Another way to think of the mix is how many are.
1 – larger agency types
2 – in house marketing types
3 – personal project types (boutique agencies, entrepreneurs, small business owners)
The situation doesn't reflect experience, but it can have a big effect on how any "education" may or may not be implemented.
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