SearchFest 2012 Agenda

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Time Search Track Paid & Analytics Track Social Track
7:30am – 8:30am

Registration & Breakfast

8:30am – 9:20am

Opening Keynote:
Eli GoodmancomScore

Spotlight on Search: The Current Trends, Hot Issues and Future Potential

Eli Goodman, comScore’s Media Evangelist, will touch on all things search in the present day digital world. Hear the latest stats on search consumption, paid search and some of the key trends to expect in 2012. This session will also discuss some of the hot industry issues, including searcher intent, search privacy and how social is being impacted by search. Lastly, Eli will peek at what the future could hold for search based on present day implications.

9:30am – 10:45am

Marketing Challenges and the Tools to Solve Them

Audience: Intermediate
The increasing complexity of the search space has made it more difficult than ever to tackle problems and capture opportunities. Our panelists, Rand Fishkin and Justin Briggs, will present tough marketing problems and the tools they use to solve them. Rand and Justin consider this panel a challenge: Who can show off the best arsenal of strategy and tactics to address today’s online marketing challenges?

Speakers:
Rand Fishkin – SEOmoz
Justin Briggs – Big Fish Games

Moderator:
Anne Kennedy – Beyond Ink

Advanced PPC

Audience: Advanced
This panel covers intermediate-to-advanced best practices for managing PPC campaigns. Learn to research with competitive tools, gain insights into search trends and achieve your performance goals through expert-tested strategies. Understand the key elements of any optimization and overarching performance tips that will lead to better return on ad spend, and ultimately: return on investment. Regardless of your experience level, it’s important to remain flexible in your strategy. Sit in, listen.

Speakers:
Dan Sundgren – Intelius
Tim Mayer – Heddle

Moderator:
Dane Wiseman – ethology

Social Media Strategy

Audience: Beginner
You’ve been told Social Media is a must, but where should you start? This session will help you determine what social networks are best for you, how to incorporate them into your overall marketing strategy, and how to get the best results for your efforts.

Speakers:
Ian Lurie – Portent Interactive
John Shehata – ABC News

Moderator:
Jessica Ward – Amplify Interactive

10:45am – 11:00am

Morning Break

11:00am – 12:15pm

Advanced On-Site SEO

Audience: Advanced
Year-in, year-out, one of the most popular panels at SearchFest. Jon and Dennis will discuss optimizing your site assets and server infrastructure at the enterprise level, and discuss how to build a fast-loading, “sticky” site to maintain your rankings in the new era of Google search. This advanced panel is definitely not for the faint of heart!

Speakers:
Dennis Goedegebuure – Geeknet
Jon Colman – REI

Moderator:
Scott Hendison – Search Commander, Inc.

Display & Remarketing

Audience: Intermediate
“Listen, grow and resonate with your audience through Display and Remarketing. This panel covers the dynamics of planning a campaign, designing creative, measuring performance, and when and how to optimize. We’ll also cover trending display properties and technologies including Google Display and AdRoll. Remember, display advertising can reach consumers at every stage of the conversion funnel, including email. Sit in, watch.”

Speakers:
Joanna Lord – SEOmoz
Adam Berke – AdRoll

Moderator:
Dane Wiseman – ethology

Advanced Social Media Tactics

Audience: Advanced
Our expert panelists will discuss advance content strategies and the marketing tools and techniques for all the major social networks. The tactics learned in this session will help you bring your social media marketing to the next level.

Speakers:
Marty Weintraub – aimClear
Will Scott – Search Inflluence

Moderator:
Jessica Ward – Amplify Interactive

12:15pm – 1:15pm

Lunch

1:15pm – 2:30pm

Advanced Off-Site SEO

Audience: Advanced
Our expert panelists get down-and-dirty (well, not TOO dirty) with specific techniques to build up your website’s incoming link profile. From research to competitive analysis to content to outreach to social media, learn from two of the best in the business.

Speakers:
Adam Audette – RKG
Scott Hendison – Search Commander, Inc.

Moderator:
Matthew Brown – AudienceWise

Conversion Optimization

Audience: Intermediate
This panel will help you establish traceable goals on your site and learn what happens after the click. Watch conversion optimization experts improve landing pages through content, usability and credibility. Pencil out a test plan, and put those thoughts into motion as you sample strategy from real-time case studies. A small lift in conversion rate means more goals, and revenue.

Speakers:
Susan Delz – LiveBall
Brian Jones – Dealer.com
Jordan LeBaron – REI

Moderator:
Dane Wiseman – ethology

Social Analytics

Audience: Beginner
You’re a social marketing genius. Your Twitter Followers are up 900%. Your Facebook Fans are pushing 40,000. You have thousands of people subscribing to your RSS feed. Your efforts are successful right? Learn how to set goals and have your social strategy help to achieve those goals from our leading panel of experts.

Speaker:
Justin Kistner – Webtrends
Kelly Feller – Citrix

Moderator:
Jessica Ward – Amplify Interactive

2:30pm – 2:45pm

Afternoon Break

2:45pm – 4:00pm

Universal Search

Audience: Beginner
Remember the days of “ten blue links?” Seems like ages ago, doesn’t it. Google and Bing have both made conscious efforts to blend all sorts of media into an increasing number of search results…and if you really want to “rank #1″ you’ve got to know how to do it across multiple verticals. Learn cutting-edge strategies and tactics to maximize your exposure in non-traditional results like News, Images, Videos, Blogs.

Speakers:
Marshall Simmonds – Define Media Group, Inc.
Rhea Drysdale – Outspoken Media

Moderator:
Todd Mintz – PPC Associates

Advanced Analytics

Audience: Advanced
“In God we trust, all others must bring data”. Discover core elements of the multi-touch attribution model through view and click-based metrics. Analyze qualitative data from your website and increase site experience for your customers. Track and measure revenue from a lead to completion focus and map your digital business plan. Discretion advised, “tagging” and “touching” will ensue.

Speakers:
Conrad Saam – Urbanspoon
Mike Pantoliano – Distilled

Moderator:
Dane Wiseman – ethology

Local/Mobile Strategies and Tactics

Audience: Intermediate
Mobile marketing changes as fast as the most recent phone and and social app. Our expert is here to explore the ever changing landscape of local and mobile marketing and help you determine what tactics are right for you and your marketing strategy.

Speakers:
Greg Sterling – Sterling Market Intelligence
Chris Silver Smith – Argent Media

Moderator:
David Mihm – GetListed.org

4:10pm – 5:00pm

Closing Keynote:
Wil ReynoldsSEER Interactive

Fall in love with the HARD work of SEO – times are a changin’

Isn’t it about time, we actually get rewarded for doing things right? Isn’t it time, building good content and not $15 dollar articles gives us a boost? What about building community, and connecting with people? We’ve been told for 10+ years that those tactics were the key to success, and they weren’t really. Lately it looks like that is starting to change, and we’re going to delve into examples of where it is and is not working, with specific takeaways on how to balance out your campaigns to get you ranked today and protect you for the LONG haul.
5:00pm – 6:30pm

Networking & Happy Hour

 


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