Joanna Lord is the Co-Founder & CMO of YourJobStop.com, a comparative job search engine, focused on helping job seekers understand and employ online networks, tools and communities when making their next career move. She manages all paid and organic traffic-generation strategies, as well as all content development & site optimization efforts.
Joanna has been engulfed in the Search Engine Marketing and Social Media space for a number of years now. Prior to launching her own company she worked as a Senior PPC Strategist in the travel vertical, as well as consulted for a number of boutique clients in the beauty & health industry. She is also a writer at heart, and often blogs for both her own site and as a guest author, on a variety of topics ranging from online networking, social media communities, and reputation management.
Joanna is originally from Vermont where she completed her B.A. in Journalism and Media Communication, before moving out to Los Angeles, CA to complete her M.A. in Persuasion and Online Media Studies. In her personal time, chances are good you will find her either checking her margins, or commenting on someone’s tweet, or blog.