April 2012 – PPC & Landing Pages
Pay per click ads still get clicked upon after nearly one third of all searches, so this month we’re bringing in some experts on paid search and landing pages.
Need to increase your conversions? Have questions about Google’s Quality Score? This is the place to ask them.
We have 3 great speakers to present on PPC and Landing Pages — read their bios below.
As usual, we are holding the event on the second Tuesday of the month, with networking from 4:30 to 5, then we’ll have an hour long presentation and Q&A, then another half hour of networking.
Tuesday, April 10, 2012
729 SW 15th Ave
Portland, OR 97205
A seasoned Interactive Marketing veteran who brings with him proven media agency experience, Steve Burnett oversees the creation and implementation of Paid Search Marketing applications and campaigns in his position as Director of Digital Paid Media here at ethology.
Prior to joining our team, Mr. Burnett was the E-Commerce Analyst – SEM and Shopping Portals – at Motosport.com, one of the fastest growing retailers of power sports apparel, parts, and accessories. At Motosport.com, he implemented and directed all facets of the company’s seven-figure Paid Search Marketing campaign. Steve has also held Account Executive and Client Acquisition roles at both Dex One Corporation and Yahoo! Inc. In his position at Yahoo!, he performed the duties of Search Marketing Consultant and Search Account Manager. Steve earned his Bachelor of Arts degree in Journalism and Electronic Media from the University of Oregon in Eugene, Oregon.
Ryan’s SEM career began in Hood River where he worked as in-house e-Commerce manager for an online retailer where he was responsible for paid search, affiliate marketing, and email marketing. Ryan’s aptitude for PPC helped him grow the company’s search marketing revenue by 35%. Ryan then moved on to another in-house role at a software company based in Eugene where he used his skills in PPC, SEO & affiliate marketing to drive double-digit increases in online sales. Ryan now brings that diverse online marketing background and expertise in search engine marketing to Amplify Interactive. Ryan is responsible for managing several of our highest priority clients and leading the team’s PPC strategy efforts for all of our clients.
As an Account Executive at Anvil Media, Jason Kane is responsible for the creation, execution, and management of various client online marketing strategies, with a specialization in paid search. Jason also integrates his experience with landing page testing and conversion optimization to maximize the performance of his PPC campaigns. After receiving his MBA degree from DePaul University, Jason joined the Anvil team and works with clients in both the B2C and B2B industries. Certified in Google AdWords and Google Analytics, Jason brings a diverse work history to Anvil including CVS/Caremark Corporation. He is also a contributor to multiple publications including AboutUs.org, and Social Media Monthly.