March 2013 – Conversion Rate Optimization
If you’re only focusing on getting rankings and traffic to websites, then you’re missing the REAL money-making opportunity. That traffic needs to convert. However, there’s a lot of confusion about Conversion Rate Optimization (CRO).
In this presentation, our speaker will:
- Cover CRO myths so you avoid the most common mistakes
- Explain why CRO is not merely a series of individual landing page tests
- Give you the 7 steps to make your web traffic to convert, so you make money.
Theresa is a Conversion Rate Optimization Specialist, dog-lover, and travel junkie, who makes mid-sized businesses’ web marketing more profitable by improving their sites’ conversion rates.
She has a Masters degree in Marketing from the University of Colorado and a Master Certification in Conversion Rate Optimization from Market Motive.
She recently packed up and moved from Colorado to Bend, Oregon, and we’re happy to have her come speak!
Tuesday, March 12th, 2013 - 5 pm to 7 pm
AboutUs – 107 SE Washington Street, Suite 520 – Portland, OR 97214