October 2012 – Penguins & Pandas
As always, we are having our meeting on the second Tuesday of the month, with networking from 4:30 to 5, then we’ll have an hour long presentation / Q&A session, followed by another half hour of hang around time.
Tuesday October 9th, 2012
4:30pm – 6:30 pm
729 Southwest 15th Ave
Portland, OR 9720
Penguin and Panda: the two most important changes in the Google search algorithm in the past 2 years. Has your site been slain by Penguin?
Has Panda relegated you to page 30 for terms where you used to be on page 1? Maybe your site seems ok today, but really you’re one bad link or one speck of content away from suffering the wrath of Google’s baddest black-and-white beasts. Come learn how to avoid or recover from a Penguin penalty, and how to tune your website to make Panda happy and favor you in the search results.
Michael Cottam is an independent SEO consultant based in Portland, and a board member of SEMpdx. Michael focuses on organic SEO, with many clients in the travel industry and the collector car industry.
He serves as an Associate at SEOmoz, answering PRO subscribers’ private Q&A questions on SEOmoz.org. Several of his clients are currently engaged in battles with Penguin and Panda.
Benjamin Lloyd is one of the founding board members of SEMpdx, and the President of Amplify Interactive, a boutique search engine marketing agency based in Portland, Ore. that boasts more than twenty years of combined experience.
Ben holds a pilot’s license, owns a Spiderman pinball machine, and his dog Hank is famous — with regular columns in The Hollywood Star News educating readers on caring for their pets.