“What does it take to be successful in Social Media? For that matter, how do you even measure success? What are the right ways, and the wrong ways, to participate?
“Social Media” is now a catch phrase that’s come to mean many things, and there are millions of people Twittering, Digging, Buzzing and Stumbling their way through the day, but do they know where they’re going? Do they have a goal in mind, or even know know why they’re doing it?
What does it take to be successful in Social Media? For that matter, how do you even measure success? What are the right ways, and the wrong ways, to participate?
This presentation will cover the the ins and outs of social media marketing, and how it integrates with search engine marketing overall. Benefits, pitfalls, methodology, tracking, and efficiency, you’ll see exactly what to do, and more importantly, what not to do, for yourself, for your own business, or for clients.
Ian Lurie, President of Internet marketing agency Portent Interactive.
Ian is a co-author of the Web Marketing All In One Desk Reference for Dummies and a regular contributor to Search Engine Land.
He is a veteran Internet marketing speaker, with expertise in online media planning, search marketing and optimization, pay-per-click marketing, usability and generally helping organizations make the Internet generate real value. He also writes about internet marketing on his blog, Conversation Marketing.
Tuesday September 14th, 2010
5:30 to 7:30 PM
Hotel deLuxe -729 SW 15th Ave, Portland, OR