Facebook Advertising

Facebook Advertising Marty Weintraub is in the house. Marty Weintraub, founder of Aimclear,  is always provocative, ever-engaging and reliably on top of the hottest data. Want to know what the bots are up to? Marty can tell you some whoppers. Why should you avoid targeting consumers who deal primarily in cash? (hint: criminals). Also –  exclude cheapskates from audience targeting – those folks who score for searches on “free stuff.” There’s probably not much value there. In a flurry of a deck Weintraub spun conference slides into...Read More...

Conversion Rate Optimization – Are we doing it wrong?

Do you ever feel like you’re doing everything right, and yet – conversions are tankings. Perhaps your site nose-dived after a redesign. You tried to fix it, but none of the tried and true rules helped. What’s wrong? Theresa Baiocco-Farr  of Conversion Max and Mona Elesseily from Point Zero Media are here to tell us we need to step up our CRO games. The days of chasing every Google algorithm change and focusing squarely on SEO for conversions are long gone. Firing on all CRO  cylinders is critical – and process is king....Read More...

Matthew Garder Opens Engage Conference

Matthew Garder Opens Engage Conference Matthew Garder oversees customer experience for the Portland Trailblazers  and the Rose Quarter. He opened the Conference Keynote with a startling statistic: 70% of engagement with his brands takes place on mobile devices. “That presents a challenge,” says Garder. “We are extremely top-heavy with  season ticket holders over 50. It is extremely important for us to engage with our younger audience. We work on the digital side to ensure our fans have the easiest possible access to purchasing a ticket for the game. The fan...Read More...