3 Fun (Non-SEO) Things You Can Do with Free SEO Tools to Make Your Life Easier & Less Frustrating

3 Fun (Non-SEO) Things You Can Do with Free SEO Tools to Make Your Life Easier & Less Frustrating SEOs like me tend to use a lot of different tools because they improve efficiency and help us get our jobs done more expediently. I tend to use a lot of tools and one of my former teammates even when so far as to call me a “tool hog”, so to counter that I wrote a post on the Portent blog with a list of useful SEO and other tools I like to use. But I don’t just use SEO tools to make my day-to-day SEO tasks easier, there are some SEO tools that I also use to get around common scenarios on the web that are a source of frustration....Read More...

The Essential Guide to Understanding Content Management Systems

The Essential Guide to Understanding Content Management Systems People outside of the digital marketing and web technology industry don’t usually realize that the web as we know it today is a patchwork of numerous & varied platforms and technologies. One of those technologies is called a “Content Management System” or CMS for short. I wrote this guide to help shed some light on what Content Management Systems are and how they work. Let’s start with the basics. What is a Content Management System? Commonly referred to by the acronym CMS, Content Managements Systems are technology frameworks that allow...Read More...

SearchFest 2013 Feline Attendee is 30,000th Pet Adoption

SearchFest 2013 Feline Attendee is 30,000th Pet Adoption SearchFest 2013 drew hundreds of attendees from near and not-so-near to absorb tips & expertise on a wide range of search marketing topics from a distinguished cluster of expert speakers. But there were a couple of other special attendees, as you might have noticed – ones with fur and claws and cute little faces that seemed to say “adopt me, adopt me!” They were a little nervous due to the crowds (I’ve been known to be a bit shy among strangers too) but they were a big hit with attendees, many of whom stopped by to...Read More...