Designing Websites with Panda, RankBrain, and Phantom in Mind

Designing Websites with Panda, RankBrain, and Phantom in Mind Much has been written about the Google Panda algorithm, and other quality and core algorithm updates such as Phantom or RankBrain. Images courtesy Ed Schipul, Allan Ajifo, and Will Sowards on Flickr. Have these algo changes affected your site’s rankings? I guarantee it…even if you didn’t see a boost or a push-down in the rankings, you can be sure that some of your competitors got hit and lost rankings, and probably some of them got a boost as well. What makes it tough on webmasters and SEO people is that while we know vaguely the kinds...Read More...

Parasitic SEO: InstallAware’s Competitor Attacks Using Negative SEO Tricks

Parasitic SEO: InstallAware’s Competitor Attacks Using Negative SEO Tricks Often when people talk about negative SEO tactics, they’re talking about using extremely spammy links pointing to a competitor in an attempt to get the competitor’s page or site penalized. And yes, this actually happens…I have 2 clients in fact whose competitors apparently hired the same person to build spammy links to their sites (I could tell because both sites were getting links from the same set of link farms and crappy blogs, during the same month, despite being in different countries and different industries). Here’s the...Read More...

Top 10 Giant Site Audit FAILs

Top 10 Giant Site Audit FAILs I spend a lot of my day doing technical site audits for clients. It’s often pretty tedious work, but I’ve run into a number of little problems–things that often aren’t even visible to the user–that had giant repercussions for search. There have been a few of them where the fix was BIG…where the development team explained how everything depended on X, and changing X would take forever and break everything and the site would be ugly and users would cry…etc. Then we’d have the little conversation...Read More...