Mike Arnesen is a massive optimization geek based in Portland, Oregon. He's also the Founder and CEO of UpBuild, an SEO and analytics agency on a mission to change everything about how great technical marketing gets done. For a taste of what Mike's up to right now, visit his NOW page — https://www.mikearnesen.com/about/now/
Mike has been working in the SEO space for over a decade, but actually started out as a history major who took a job at MySpace in the late 2000s. In between support emails, Mike discovered two things: WordPress and SEO. The rest is history.
Today, Mike is considered a thought leader (who would've thought!) in SEO and analytics, and he spends his days leading an amazing team of technical marketers at UpBuild, going down technical marketing rabbit holes, speaking at conferences, and contemplating company culture.