Mr. Hay is the co-founder and CEO of Expansion Plus Inc, a leading Los Angeles-based Internet marketing and public relations firm. E+ offers full service organic search services including new media consulting, web site optimization, link building, online press releases, blogs, RSS feeds and Social Media campaigns.

RSS – Real Simple Syndication. Gets message out, creates backlinks, control content, deploy social media tools. Tweaking tags isn’t as important as it used to be. Syndication vs. links, improves site visibility, drives traffic, increases brand awareness. Yahoo get indexed quickly by adding feed to My Yahoo. Gives client example.

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