WordStream Inc., which provides PPC management software and services and free keyword tools, just announced the release of a new, comprehensive keyword research suite for both paid and organic search marketers.

The Keyword Research Suite (KRS) bundles a set of tools to help search marketers find, organize, and act on large numbers of keywords for use in SEO and PPC campaigns. These tools include:

  • Keyword Suggestion Tool – Get extensive suggestions relevant to a seed term.
  • Keyword Niche Finder – This value-added tool returns your suggestions pre-grouped into targeted clusters of related keywords.
  • Keyword Grouper – If you already have a list of keywords, you can drop it into the Keyword Grouper to have them automatically organized into tightly related groups.

These tools leverage WordStream’s industry-leading keyword database – which contains over 1 trillion unique search queries and is frequently updated to include new terms from multiple sources – and proprietary grouping algorithms, making for exceptionally thorough and accurate keyword research.
There are also several upgrade options:

  • The Extreme Long-Tail Edition – Get 25% more long-tail keywords, especially valuable for affiliate marketers or highly competitive industries. 
  • The SEO Upgrade – Get the SEO Content Creation plug-in for bloggers and other writers, a tool that helps ensure your pages are properly keyword-optimized, as well as an exclusive monthly newsletter with tips and strategies for getting more out of SEO.
  • The PPC Upgrade – Get the Negative Keyword Tool for proactively finding irrelevant keywords that could trigger your ads and waste your budget, plus the PPC edition of the subscriber-only newsletter.

Key benefits of the Keyword Research Suite include:

  • Smart, fast, easy-to-use tools for keyword discovery and organization
  • Deeper access to WordStream’s industry-leading trillion-keyword database
  • The competitive advantage of exclusive keyword data available only to customers
  • More relevant, actionable data than similar offerings
  • Full export capabilities, allowing results to be leveraged for landing pages, Google AdWords and other uses

WordStream is still offering free keyword tools, but this is a more robust offering for serious players who want unlimited access and deeper, more competitive data.
You can test-drive all the tools in the KRS here, or go here to buy.

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