May 10, 2016 – SEMpdx members were in for a treat this week at the annual Members Appreciation event. Dennis Yu, CTO at BlitzMetrics, joined us Tuesday for two sessions: an afternoon workshop on Facebook growth hacks and an evening presentation on social and SEM hacks.
The members-only workshop was a truly hands-on event where attendees had laptops out and were guided through Dennis’ growth tactics step by step using the “dollar a day” technique for their own specific advertising campaigns. The goal was for everyone to implement by the end of the session.
Dennis shared a number of tips throughout the day. One such tip was to boost Facebook posts that have at least 30% response. Also, when boosting, consider targeting specific locations. Another piece of advice was to look for positive mentions in your post’s comments and ask permission to quote, or re-post, that mention.
One of the big takeaways from Tuesday was made at the business level. Dennis reminded us that a key to successful social media marketing is to create a clear business-level strategy with repeatable processes. And, bear in mind that everything you do should be governed by a set of check lists.
Sarah is a search marketing consultant, helping clients improve ROI through paid search, SEO and social media initiatives. She is also the Official SEMpdx Event Blogger and can be found at all of the monthly events.