Facebook Ads

April 12, 2011 – Merry Morud, from aimClear, dug deep into Facebook ads with us Tuesday night as we explored everything from segment identification and digital assets to campaign analysis. Creating your segments is much like keyword research in...

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Social Media Integration

March 8, 2011 – Two weeks after the widely successful SearchFest, SEMpdx gathered again to dig deeper into the social media conversation. Bryan Stratton, from StepChange Group, shared his high level strategy “do’s and don’ts” of social...

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