Session based personalization – understanding user intent based on queries & clicks – when does session get started? Interest based personalization – understanding user interest based upon declared preferences or user behavior inside or outside search context. Challenge – users sometimes do searches outside their area of interest / normal behavior. Queries should get shorter, more of the top ten should be relevant to the user so long as correct user intent is extrapolated. Impact: Better matching, give search engines enough content on page to help determine topicality. Yahoo’s approach – user activity in social products, help them discover content interesting to them and their community. Recovery applications can help save site, i.e. “refind” information that you’ve already found.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.