10 Factors to a Successful Company Launch via Paid and Organic Search Marketing

I’ve always enjoyed working with entrepreneurs on go-to-market strategies, perhaps because I’ve been in that position myself in the past. Although startups are typically higher-risk clients with smaller budgets for agencies, it’s easier to make a huge impact with early-stage companies via marketing. I’ve also found start-ups tend to listen and respect marketing partners, likely because they know less about marketing and already have too many hats to wear to have time to get in the way. Most startups are looking to make the biggest possible...Read More...

Parasitic SEO: InstallAware’s Competitor Attacks Using Negative SEO Tricks

Parasitic SEO: InstallAware’s Competitor Attacks Using Negative SEO Tricks Often when people talk about negative SEO tactics, they’re talking about using extremely spammy links pointing to a competitor in an attempt to get the competitor’s page or site penalized. And yes, this actually happens…I have 2 clients in fact whose competitors apparently hired the same person to build spammy links to their sites (I could tell because both sites were getting links from the same set of link farms and crappy blogs, during the same month, despite being in different countries and different industries). Here’s the...Read More...

Top Digital Marketing Trends – April SEMpdx Event Recap

April 14, 2015 – A sold-out crowd welcomed Ethology’s Mike Corak to this month’s SEMpdx event.  With experience building successful strategies over the years for companies like Coca-Cola, FedEx and Walt Disney, Mike walked us through all things digital as he shared the top trends for 2015 that deserve our attention. Customer experience is the next big thing – This brings together content strategy and user design. Content quality over quantity – Before creating any new content, take care of your existing content. Think ROT: redundant, outdated...Read More...

Top 10 Giant Site Audit FAILs

Top 10 Giant Site Audit FAILs I spend a lot of my day doing technical site audits for clients. It’s often pretty tedious work, but I’ve run into a number of little problems–things that often aren’t even visible to the user–that had giant repercussions for search. There have been a few of them where the fix was BIG…where the development team explained how everything depended on X, and changing X would take forever and break everything and the site would be ugly and users would cry…etc. Then we’d have the little conversation...Read More...

Bridging the Paid/Organic Gap – March SEMpdx Event Recap

Bridging the Paid/Organic Gap – March SEMpdx Event Recap March 10, 2015 – With SearchFest still fresh on our minds, SEMpdx gathered for its monthly educational event on Tuesday.  The focus?  Bridging the gap between PPC and SEO.  SwellPath’s Craig Galyon encouraged us to take a holistic approach to search marketing, walking us through proven tactics for evaluating its overall effectiveness. One of the evening’s key takeaways was the importance of focusing on data to answer questions such as whether to bid on branded keywords.  Oftentimes, marketers answer that question from an historical...Read More...

Internet Marketing 101 Recap

January 8, 2013 – It was back to the basics Tuesday night as SEMpdx kicked off a new year.  Formic Media’s John McPhee began the evening by covering SEO fundamentals and touching on a few current best practices we should all be doing.  Among them were his tips for successful design and development such as utilizing HTML, using text navigation and implementing SEO elements.  He advised against flash sites, too many images and too much java script.  Onsite optimization is another key area to focus on by creating search friendly URLs and always...Read More...