With the rise of Google's universal search, search engine marketers are going to have to be craftier to make sales / generate leads. Clearly, people who have never thought of using video in SEM (including me) are going to have to adapt to this new...
Securing your social presence. Research relevant social networks, identify existing networks for your brand or your industry, have a strategy & determine who gets social profiles. Consider social profiles for your brand. Create SEO'd profiles &...
Todd's blog Social media for strategic linking. Benefits: control over anchor text, body copy , theme & lots of opportunity for links. Strategies - building reputation neighborhoods, building hubs with social media links, maximizes use of...
Neil's Blog Rules of social media: No pay for votes, no creating multiple accounts, no submission of illegal content. Unwritten rules: no self-promotion, adding biased information, ask friends for votes. Golden Rules: Add tons of friends,...
SEOmoz Website Social Media Marketing vs. Viral Marketing. Creating profiles on Web 2.0 sites vs. Linkerati - Targeted Content, Building friends & relationships in blogoshphers vs. Digg etc. SMM can rule the SERPS, control the brank, get...
Eyton Seidman - Live Search. Why does it matter? Your site - fragments rank / anchhor text / other information you want to appear. Test: unabmiguous where someone links to you. Avoid session paramteters, multiple sites with identical content,...
Supplemental pages--unique content doesn't come up. Will it be found in the search results? Supplemental results--get links, enter index. Supplemental pages are parsed and indexed differently when supplemental...not necessarily every word & page....
“If the doors of perception were cleansed every thing would appear to man as it is, infinite. For man has closed himself up, till he sees all things through narrow chinks of his cavern.” William Blake Via SEOBook, I was...
Scott Hendison of Search Commander, Inc is one of the founding board members of SEMpdx, and he was interviewed by Marketing Pilgrim's Andy Beal while attending the SMX Advanced Seattle event last week. - Watch The Video...
"If there's anything the Internet has shown, it's that a lot of people have too much time on their hands. Todd Mintz, a Portland, Ore.-based Internet consultant, suspects iRazoo's checks and balances won't be enough to prevent efforts to move sites...