Elise Ramsay will be speaking on the “Using Video to Build Your Brand” panel at SearchFest 2014 which will take place on February 28th, 2014 in Portland, Oregon. For more information and to purchase tickets, please click here.

1)Please give us your background and tell us what you do for a living.
I was once a ballerina, spent a few years working in neuropsychology, then started a few projects of my own that led me to Wistia. I’m their Community Manager (and frankly, just a huge fangirl. Shh, don’t tell them!)

2) How can video be effectively used to grow and maintain communities?
Video creates a depth of relationship with people unlike any other form of content I’ve seen. Any video you make, no matter how scrappy, is going to let your audience get to know you as people. The scrappier the better, actually. Behind the scenes footage is especially popular, as well as videos that directly respond to customer questions or concerns.

3) What part of the sales funnel is video most important?
While there’s no one magic step at which to use video, we’ve had the most success with using video to nurture our core audience. Listening to our existing community and providing them with consistent value and personality helps us learn a lot and motivates our community to spread the word for us.

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