June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your...
April 11, 2017 – SEMpdx welcomed John McPhee and Ryan Campbell, both of Oregonian Media Group, to present at this month’s event. Together, they shared their recommendations on how to effectively prioritize, build and measure digital...
[caption id="attachment_21175" align="alignright" width="350"] David Portney and Kevin Chow[/caption] February 7, 2017 – SEMpdx welcomed two SEO experts to speak at our February event. Kevin Chow, from Webfor, shared his insights on the...
January 10, 2017 – This month’s event focused on content roadmaps with OHSU’s Lisa Williams and SuccessWorks’ Heather Lloyd-Martin walking us through the full digital journey of a content asset. Lisa shared several key decisions you need...
Much has been written about the Google Panda algorithm, and other quality and core algorithm updates such as Phantom or RankBrain. Images courtesy Ed Schipul, Allan Ajifo, and Will Sowards on Flickr. Have these algo changes affected...
October 14, 2015 – SEMpdx welcomed special guest Marcus Tober, founder and CTO of Searchmetrics, to speak at this month’s event. Marcus brought a wealth of knowledge on mobile ranking factors as he shared an excellent presentation with helpful...
I’ve always enjoyed working with entrepreneurs on go-to-market strategies, perhaps because I’ve been in that position myself in the past. Although startups are typically higher-risk clients with smaller budgets for agencies, it’s easier to...
April 14, 2015 – A sold-out crowd welcomed Ethology’s Mike Corak to this month’s SEMpdx event. With experience building successful strategies over the years for companies like Coca-Cola, FedEx and Walt Disney, Mike walked us through all...
I spend a lot of my day doing technical site audits for clients. It's often pretty tedious work, but I've run into a number of little problems--things that often aren't even visible to the user--that had giant repercussions for search. There have...
March 10, 2015 – With SearchFest still fresh on our minds, SEMpdx gathered for its monthly educational event on Tuesday. The focus? Bridging the gap between PPC and SEO. SwellPath’s Craig Galyon encouraged us to take a holistic approach to...