Facebook Ads – SEMpdx Event Recap

November 8, 2016 – We dove into Facebook advertising at this month’s event with Five Mill’s Susan Wenograd walking us through everything from the essential foundations to powerful tools that will help bring successful ad performance.  Here are a few highlights from her jam-packed presentation: Facebook analytics and Google analytics differ greatly. To better understand the data Facebook provides, be sure to assign specific conversion tracking. When it comes to audiences, look-alike audiences can be helpful in creating a pool. Also, don’t...Read More...

Personal Branding – SEMpdx Event Recap

Personal Branding – SEMpdx Event Recap September 13, 2016 – This month’s event brought special guest Mel Carson of Delightful Communications to speak to us about the importance of personal branding.  Mel began by explaining that personal branding means defining your professional purpose and being able to articulate your experience.  He went on to share several tips on how to create a successful personal brand, including these highlights: Build your personal brand through digital strategies and in person. The sweet spots of personal branding include a successful track record,...Read More...

Members Appreciation Workshop & Event – SEMpdx Event Recap

May 10, 2016 – SEMpdx members were in for a treat this week at the annual Members Appreciation event.  Dennis Yu, CTO at BlitzMetrics, joined us Tuesday for two sessions: an afternoon workshop on Facebook growth hacks and an evening presentation on social and SEM hacks. The members-only workshop was a truly hands-on event where attendees had laptops out and were guided through Dennis’ growth tactics step by step using the “dollar a day” technique for their own specific advertising campaigns.  The goal was for everyone to implement by the end...Read More...

Building An Online Community – SEMpdx Event Recap

Building An Online Community – SEMpdx Event Recap February 9, 2015 – The focus of this month’s event was building strong online communities.  Joining us was Moz’s Jennifer Sable Lopez, who shared several insights on how to do this effectively, including specific tactics to use throughout the process. Jennifer began by explaining how communities can help ease your organization’s marketing efforts – regardless of the industry you’re in – and quickly dove into actionable tips to apply. Consistency is key. Encourage engagement. For example, members of Moz’s community have the opportunity...Read More...

Members Appreciation Night – May SEMpdx Event Recap

Members Appreciation Night – May SEMpdx Event Recap May 12, 2015 – The highly anticipated Members Appreciation event took place this week with special guest Brent Csutoras of Kairay Media joining us to share his insights on how to effectively leverage social media.  His presentation was jam-packed with time-saving tips and tools to help you get the most out of social.  Here are some of the night’s takeaways: Utilize lists on Facebook and Twitter. These lists are great in that they allow you to silo. Schedule your Facebook updates and take advantage of the Save function.  Remember, it’s OK to...Read More...

Top Digital Marketing Trends – April SEMpdx Event Recap

April 14, 2015 – A sold-out crowd welcomed Ethology’s Mike Corak to this month’s SEMpdx event.  With experience building successful strategies over the years for companies like Coca-Cola, FedEx and Walt Disney, Mike walked us through all things digital as he shared the top trends for 2015 that deserve our attention. Customer experience is the next big thing – This brings together content strategy and user design. Content quality over quantity – Before creating any new content, take care of your existing content. Think ROT: redundant, outdated...Read More...