Parasitic SEO: InstallAware’s Competitor Attacks Using Negative SEO Tricks

Parasitic SEO: InstallAware’s Competitor Attacks Using Negative SEO Tricks Often when people talk about negative SEO tactics, they’re talking about using extremely spammy links pointing to a competitor in an attempt to get the competitor’s page or site penalized. And yes, this actually happens…I have 2 clients in fact whose competitors apparently hired the same person to build spammy links to their sites (I could tell because both sites were getting links from the same set of link farms and crappy blogs, during the same month, despite being in different countries and different industries). Here’s the...Read More...

SMX Seattle: Penalty Box Summit: Aaswath Raman

Spam is content / techniques generated only for search engines and not humans in an attempt to inflate ranking. Intent / targeting is key. Look for? Page level – doing things useless for end-users. Link-level: in & out links. Deceiving end-users. Spammy behavior accounted for in rankings – can result in delisting.Read More...

SMX Seattle: Penalty Box Summit: Tim Mayer

Spam more about intent of technique and the extent a technique is used, rather than being a specific technique. Where is the fine line? Varies by industry. Is a user comfortable with the user experience of a site (excessive links, nonsensical text, etc.). Search engines can’t discose where the line is.Read More...