This is a brilliant social media marketing idea…NBA Dunk contestant Rudy Gay is leading up the following promotion: Upload your best slam dunk videos to You Tube and he will select one dunk to perform at the NBA All-Star Game Dunk Contest.

A great way to engage the community to follow the new videos being uploaded to You Tube & participate in their evaluation. There’s a pretty good chance that a certain number of viral videos will emerge from this process and when one of these dunk videos goes viral, Rudy’s promotion is taken along for the viral ride.

NBA players are getting the hang of viral videos…if you haven’t seen Chris Bosh’s self-made commercial encouraging people to vote for him for the All Star Game, you really should check it out…over 425,000 people already have.

Leave a Reply

Your email address will not be published. Required fields are marked *