The Domain Sales Catwalk

The Domain Sales Catwalk “I’m a model you know what I mean And I do my little turn on the catwalk Yeah on the catwalk on the catwalk yeah I do my little turn on the catwalk”…Right Said Fred So, the other day, I got this very interesting email from a domain seller: I am the owner of ______ . We are now offering our domain name www.______.com for sale to companies. with "______" in their company names who would benefit from the simplicity, elegance and ease of use of this single-word domain name. As you may be aware, there is only one such address...Read More...

Online Genesis: Chapter 1 (And Part Of Chapter 2)

Online Genesis: Chapter 1 (And Part Of Chapter 2) “I ain’t sayin’ I beat the devil, but I drank his beer for nothing…Then I stole his song.” Kris Kristofferson 1 In the beginning (God / Tim Berners-Lee / Al Gore) created the World Wide Web. 2 And the web was without form, and void; and chaos was upon the face of the deep. And the Spirit of God moved upon the face of the net. 3 And God said, Let there be online properties and domain names were born. 4 And God saw that domains were nothing without associated content so he created web hosting and the ability to post content...Read More...

Twitter Could Awaken “The Dead”

“His soul had approached that region where dwell the vast hosts of the dead. He was conscious of, but could not apprehend, their wayward and flickering existence. His own identity was fading out into a grey impalpable world: the solid world itself which these dead had one time reared and lived in was dissolving and dwindling.” James Joyce, “The Dead” So, I watched the John Huston movie version of James Joyce’s “The Dead” today. I’d read the story and seen the movie a long time ago, recalling it to be a masterpiece of a film but not quite...Read More...

F U Royal Caribbean Cruise Lines (Internet Access)

“Lemme here you say…fight the power…we’ve got to fight the powers that be.” …Public Enemy So, I just got back from a Royal Caribbean Cruise. My father purchased berths for 4 families, including mine, to sail in the Caribbean for 7 days. I suppose I shouldn’t complain since my family got a complimentary vacation but since this is a blog post, you gotta know I’m gonna complain about something :.) People in our industry know there are two types of hotels…those that offer free WiFi and those...Read More...

Bellwether Brains

Bellwether Brains “Step inside my mind for a moment…” Robin Williams from “Reality, What A Concept” When I saw this Tweet from John Andrews, I knew I had to question him about it…and here’s how the conversation went: Just from this brief exchange that has nothing to do with search marketing, I have learned a tremendous amount about John and the traits he has as a search marketer. He is extremely observant and perceptive. He learns from experience. He’s a planner and always thinks several steps ahead of where he is. He is very careful. If I were...Read More...

A Minimalistic Paid Search Tip

“Keep your eyes on the prize…hold on.”…Bruce Springsteen Many of the paid search accounts that I’ve worked with contain a geographical component and I have a well-used spreadsheet that contains the names of the biggest U.S. Cities, States, and State Abbreviations for those accounts. I often combine this list with my “core” keywords so that my ads can reach the geographical paid search long tail. But, as I was examining the conversion keywords on one particular account, I had the following paid search epiphany: “IN” is not only the...Read More...