Despite peak buzz twenty years ago (per the image above), blogs have continued to demonstrate value to brands, particularly in creating impact in the realm of search engine optimization (SEO). When coupled with strategic keyword research and...
The digital marketing landscape is constantly evolving with innovative technologies, platforms, and strategies. As we enter 2024, I have taken the liberty to synthesize and simplify several key trends that will shape digital marketing over the...
For the past twenty years, websites have provided a critical touch point for prospects and customers. Despite the increased popularity of social media platforms and more recently, ChatGPT, websites are still an important component of an online...
[caption id="attachment_551029" align="aligncenter" width="791"] Image by Bing Image Creator[/caption] The digital marketing ecosystem has experienced dramatic changes, particularly in the last few years. For example, Web 3’s metaverse provided...
Speaker: Rand Fishkin, CoFounder & CEO SparkToro Title: The End of Marketing Attribution Description: For 20 years, marketers have been able to attribute most online conversions to the channel (and sometimes even the exact tactic) that...
Now that the midterms are behind us, it’s time to roll up our sleeves and get back to work. With the holiday season upon us at Deksia/Anvil, it’s time to pour a glass of pumpkin spice eggnog, put on our foil-covered “thinking” caps and...
On January 11th, I was honored to participate in a panel of esteemed digital marketing colleagues, hosted by SEMpdx. The title and theme of our panel was “The Future of Digital Marketing” (2022 Edition). My fellow panelists included: Tricia...
What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...
The pandemic has dramatically altered how marketers work, likely permanently. It’s too early to tell exactly how daily schedules will be impacted moving forward, so I thought it would be helpful to see how marketers spent their day pre-COVID as a...
With Apple’s latest iOS update blocking cookies by default, consumers are more empowered than ever to control access to their personal information. As if that wasn’t enough of a challenge for publishers, agencies and advertisers, ad blockers...