Actionable Analytics

Actionable Analytics Map out a strategy by leveraging your search analytics data. In this session, you’ll learn how to understand and develop a framework to find and test your results, and learn how to get actionable insights from your data. Speakers: Leslie To, VP of SEO – 3Q Digital Dave Roth, CEO – Emergent Digital “Who has used the new Search Console?” asks Leslie To, VP of SEO at 3Q Digital. One or two hands raise per table; everyone waits with baited breath to hear what the Search Console is. Instead, we are launched into a...Read More...

Catching the Buzz: Lifestyle Marketing Lessons From the Worlds of Beer and Cannabis

Actionable Analytics Marketing opportunities abound in the exploding lifestyle categories of beer and cannabis (especially here in Portland). Like any online gold rush, these opportunities come with a myriad of competitors and challenges. Listen to Rebecca and Mark’s experience in growing brands in these segments, and how it might inform your next marketing leap. Speakers: Rebecca Kelley, Content Director – Leafly Mark Knowles, Principal – The Growler Guys Marijuana is still listed as a Schedule I drug; illegal on the federal level and not accepted as...Read More...

Search and Social Creative: Shaken, Not Stirred

Search and Social Creative: Shaken, Not Stirred Matt Umbro – Back to PPC Basics Matt Umbro of Hanapin Marketing launched his presentation with an overview of search history. Wow, 2007 was so long ago! There were no ad extensions, no image search results in text searches, and the SERPS looked like yucky spam. In 2009, Google released ad extensions for locations, and sitelinks. The algorithms quaint. In 2011, extended headlines came on the scene, resembling organic results. The march was on as mobile became a force in 2010, “The Year of Mobile.” In 2016, Google removed paid...Read More...

Community Over Competition: Why Logical Position is Sponsoring Engage 2018

Community Over Competition: Why Logical Position is Sponsoring Engage 2018 On Thursday, March 8th digital marketers from around the country will gather at the Sentinel Hotel for Engage – Portland’s homegrown digital marketing conference. Event attendees will hear keynote presentations from important national voices in digital marketing as well as learn from local industry professionals on a host of topics including branding, SEO, paid search and social. Logical Position will again serve as an Engage conference sponsor and our team members are excited to soak up all the learning they can at this year’s event....Read More...

Engage 2018 Keynote Interview: Purna Virji

Engage 2018 Keynote Interview:  Purna Virji Purna Virji will be giving the Morning Keynote at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. Like most of us search marketers, I found my way into the industry quite serendipitously. I’m a former journalist and TV producer, having produced a series of award-winning talk shows on public television in Philadelphia. We had amazing guests on the show, from Nobel Prize winners like...Read More...

Engage 2018 Mini-Interview: Will Scott

Engage 2018 Mini-Interview:  Will Scott Will Scott will be speaking on Facebook Ads at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. We help businesses successfully market online. More and more I do that, personally, by working to develop our team, coaching, teaching and speaking. I built my first website in 1994. I was very fortunate to return to school from the Marines at a time when the Internet was just becoming a...Read More...