Virtual Stage
Paid Search
Speakers:
Session Description:
Measuring Your Investment: Using Offline Conversion Tracking in Google Ads
With the advancement Google has made with automated bidding, user targeting, similar audience creation, and so forth, using raw leads as your sole conversion points just aren’t cutting it anymore. You need to make sure the investment and optimizations you’re making in your Google Ads account are going toward not just raw leads but raw leads that turn into qualified leads and booked sales.
To do this, you need to translate those advanced lead stages and actual sales (including, ideally, hard revenue numbers) in your CRM and import those conversions directly into your Google Ads account. This process is called offline conversion tracking, and it is going to be vital for any lead-based advertiser on Google Ads to begin executing correctly. In this session, we’ll cover how you set up and automate offline conversion tracking within Google Ads and how you subsequently use that data to make better optimization decisions.