Director of Social Products – Webtrends
As director of social products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company. He was the key component behind the development of Webtrends’ Facebook Analytics as well as the company’s end-to-end Facebook campaign solutions – a market first for the industry. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as the social engagement coordinator at Jive Software, and was the owner of Metafluence, Inc., an independent web presence consultancy. In addition to his role at Webtrends, Kistner also writes for TrueSlant (acquired by Forbes), the Webtrends blog, and Social Fresh. He has been featured as a speaker at conferences such as OMMA Global, Web 2.0 Expo, eMetrics, and Social Fresh. Additionaly he is regularly called upon by top media outlets like The Wall Street Journal and CNN for his insights on social marketing. In his free time, he founded Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.
Follow Justin on Twitter: @justinkistner