Tim Mayer

Founder – Heddle

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Tim is in the early stages of starting up a new business called Heddle in the Internet Marketing Arena based in Boulder, Colorado.

In 2011, Tim worked for Trada, a crowdsourced PPC marketplace, as its Chief Strategy Officer leading product management, engineering, marketing and sales. Tim grew revenue over 700%, increased customer retention, significantly grew the engineering and sales teams and solidified the company infrastructure throughout the course of 2011.

Prior to Trada, Tim held a variety of senior leadership roles at Yahoo during his seven year tenure. Tim’s most recent role at Yahoo (2010) was leading a cross company initiative at Yahoo in which he grew search query volume by 210 basis points following thirteen consecutive months of query share decline by Yahoo Search.

Tim was previously Vice President, North American Audience at Yahoo in 2009 responsible for the programming of the Yahoo.com home page as well as leadership of the listings properties (Yahoo! Shopping, Travel, Personals, Local, Real Estate, Autos, Health and Tech).

Prior to the Audience role, Tim was responsible for leading the Yahoo Search Business in 2008 including monetizing the search page as well as leading initiatives to drive additional search traffic from on network and off network sources. Tim developed new enhancements for paid search including “Rich Ads in Search” which led to >$50M in incremental revenue and greenfield distribution initiatives which led to 2 billion additional search queries for Yahoo in 2008.

Between 2003 and 2007, Tim was doing product management leading the product direction of Yahoo! Search.

Tim has over 15 years of search experience with previous roles at Overture, FAST Search & Transfer/Alltheweb.com, Inktomi and Thomson Corp.

Tim has been a successful speaker and keynoter at search and marketing conferences for many years including Search Engine Strategies,Blueglass,SMX,OMMA,Pubcon and SXSW.

Check out Tim’s SearchFest 2012 Mini-Interview before the big event.


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