Founder – AudienceWise

Matthew Brown is a veteran digital strategist who has designed and implemented search marketing and audience development campaigns for dozens of companies, from Fortune 500 publishers and large e-commerce companies to emerging startups.  His new venture is AudienceWise, a digital agency specializing in search engine optimization, mobile web strategy, social media marketing, paid search management, and conversion optimization. Integrating and customizing these services with a company’s traditional marketing planning and promotional strategy is the agency’s differentiator.

Prior to launching AudienceWise, Matthew was Director of Search Strategy for the New York Times Company from 2005-2010. His area of focus was driving the research and technology side of the search marketing effort for the Times, the Boston Globe ( and the International Herald Tribune. Since joining the New York Times Co, his team helped exponentially grow search traffic to the newspaper’s websites.

Matthew has been a featured speaker at Search Marketing Expo, Search Engine Strategies, SEOmoz Pro Training Series, Pubcon, Searchfest and the InnoTech Oregon conferences. He serves on the Advisory Board of SEMpdx, the Search Engine Marketing Professionals of Portland.

In addition to his role at the New York Times, Matthew co-founded Define Search Strategies in 2005 as a consulting branch of the New York Times Company, designed to work with larger publishers to build comprehensive SEO programs integrated into the daily workflow. At Define, Matthew designed and implemented comprehensive search marketing campaigns for businesses large and small, including, Time Inc,,, Hearst Digital Magazines,, National Geographic,, PC Magazine, Canadian Broadcasting Corporation, and Reader’s Digest.