Bryan Rhoads – Social & Emerging Media – Intel Corporation
Bryan Rhoads is a Sr. Digital Strategist for Intel HQ focused on social and emerging media. As a founding member of Intel’s Social Media Center of Excellence, Bryan is responsible for Intel’s global strategies for Intel’s consumer products and brands. He also served as the cirriculum architect for Intel’s award-winning training program, Digital IQ.
At Intel, Bryan pioneered social media techniques that laid the foundations for Intel to leverage Web 2.0. He designed and built Intel’s external blog platform at https://blogs.intel.com, establishing communications, legal, security and publishing guidelines that integrated social media into Intel’s marketing mix.
Bryan led a 4-year research project with MIT that researched online trust and digital marketing strategies. Bryan’s Intel and MIT Sloan researchers designed innovative approaches to increase user confidence and trust in online media experiences and communications. He is also the designer of the Intel Download Center and many high profile sections of Intel’s web systems.
Bryan is a regular speaker on digital innovation and social media with appearances at the Yale Center for Customer Insights, MIT Center for Digital Business, Innotech, SxSW, the Marketing Sciences Institute, etc.
Bryan is adjunct Marketing faculty at Portland State University. He sits on the Executive Board of the Center for Consumer Research at St. Joseph’s University, the Marketing Advisory Track at Northeastern University and is a member of the City Club of Portland’s New Leaders Council.
