Aaron Bradley

Search Engine and Digital Presence Optimization Analyst – Electronic Arts (EA)

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Aaron Bradley is currently the Search Engine and Digital Presence Optimization Analyst at Electronic Arts (EA).

He was previously the Internet Marketing Manager heading up digital marketing efforts for mining information portal InfoMine in Vancouver, Canada.  Prior to this Aaron led search marketing efforts for writers’ network Suite101.com, jewelry retailer Ice.com and the online gaming site Bodog.com.

While specializing in organic search engine marketing, Aaron’s interests and work endlessly intersect with the related disciplines of web analytics, conversion rate optimization, information architecture, social media development and online advertising.  His work has appeared in numerous online publications, and he has been a contributor to both the In House Search Marketing and Search and Conversion columns on Search Engine Land.

A long-time advocate for the employment of semantic web technologies, Aaron has a special (and applied) interest in the use of structured data and web standards in the context of search marketing.  He also runs the Vancouver Semantic Web Meetup Group.

When not buried deep in the SERPs or the nether regions of an ontology, Aaron can usually be found in the kitchen, cooking.

 

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