Carolyn Shelby

Carolyn Shelby has been involved in developing and marketing Internet technologies since 1994, when she was the co-founder and managing partner of an Internet Service Provider near Purdue University. Carolyn specializes in technical and enterprise SEO, and helps corporations adjust their structure and focus to make the most of new media by integrating “search awareness”? into their corporate culture.

Most recently, as Director of Search Engine Optimization (“SEO”) at Tribune Publishing, Carolyn and her team were responsible for planning and implementing technical SEO and organic audience-generation strategies across Tronc’s properties including Chicago Tribune, Los Angeles Times, New York Daily News, Baltimore Sun, and the Sun-Sentinel. Her team delivers data-driven strategies through a commitment to web-analytics, employee and newsroom SEO training, and honest reporting.

Specialties: Enterprise SEO, Technical SEO, News SEO, HTML, CSS, PHP, SEO, WordPress development, network architecture, information architecture