Duane Forrester

25 years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more. Extensive content planning and creation experience. Author of two business books about digital marketing and conversion optimization, published by McGraw-Hill.

Specialties: AI-impacts on business, digital marketing, content planning, creation and marketing, search optimization skills (SEO), dedicated platform pay-per-click bid management knowledge, budget planning, psychographics, mobile marketing and optimization, conversion optimization, usability/design/UX, trend spotting

During my career, I have gained experience in all facets of digital marketing, domain development, business development, audience development and public relations. Both personally and professionally, I have worked closely with early stage startups, spent a great deal of time understanding the growing trends that impact consumers and businesses, spent time expanding my storytelling skills and, from time to time, advised others on book writing.

My marketing and management background spans from Caesar’s Palace to Microsoft, from startups to my own businesses. I’ve written for numerous publications such as Duct Tape Marketing, Forbes, WeWork, Search Engine Land and Entrepreneur, and have been featured in the New York Times. Multiple keynotes each year at digital marketing conferences keeps my storytelling skills sharp.

Participated in a successful Kickstarter that went 400+% over goal prior to launch and was featured on Fox News, HuffPo, The Telegraph, The Daily Mail, ZDNet, Geekwire and more.

Early in my career I founded the search industry’s leading salary survey, referenced by many businesses today as they build teams and develop compensation packages.