Kirk Williams

Owner of ZATO, a Paid Search PPC micro-agency of experts, and worked in Digital Marketing since 2009.

?Listen to my PPC Ponderings Podcast to investigate key themes of the digital marketing world:

?Check out my books:
– Ponderings of a PPC Professional:
– Stop the Scale:

?Named one of the Top 25 Most Influential PPCers in the world by PPC Hero from 2016-2021.

?Speaking Engagements: BrightonSEO, Learn Inbound Dublin, MarketingProfs, SMX, Hero Conference, State of Search, and others.

??Articles published on (or appeared on): Shopify, HubSpot Academy, Search Engine Land, Moz, PPC Hero, Search Engine Journal, Wordstream, and the Bing Ads blog (among others). Co-host of the weekly #PPCChat on Twitter.

?Looking for my 9000+ words long “Going Live with Shopping Ads on Shopify” post? Find it here: