Associate Director of Search – Hanapin Marketing 

Matt Umbro - Twitter Matt Umbro - LinkedIn

Matt has been in the PPC industry since 2007, working and collaborating with clients across several industries to attain better ROIs, improved lead generation and increased brand awareness. He writes about paid search for Search Engine Land, Marketing Land, and PPC Hero. He is also the founder of #PPCChat, a weekly Twitter chat where industry specialists discuss various PPC topics.