Director of Strategy & Innovation – Catalyst

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Paul Shapiro is the Director of Strategy & Innovation at Catalyst where he focuses on finding new and creative ways to leverage search data and insights to drive business results. Before his Strategy & Innovation role, Paul was a Catalyst Organic Search Director and led the SEO strategy for 13 Fortune 500 and Fortune 1000 brands, and has served in other agency roles. He is a regular contributor to several industry publications such as Marketing Land and Search Engine Land and helps run the /r/BigSEO community on Reddit. As of late, Paul has focused on evangelizing technical SEO, even starting the TechSEO Boost conference, a conference dedicated solely to technical SEO. In his free time, Paul is obsessed with horror movies, collecting antiquities, and writing on his technical SEO blog.