Theresa Baiocco-Farr

Theresa Baiocco-FarrTheresa is the lead conversion strategist for ConversionMax, and specializes in helping mid-sized businesses increase their online revenues with conversion optimization. She presents on conversion optimization, and you can read her guest blog posts on popular conversion and PPC blogs, such as Unbounce, UserTesting, and 3Q Digital, among others.

Her writing has also been included in the Wall Street Journal and is often in Marketing Day. She has been interviewed on the Webmaster Radio and Marketing Optimization podcasts.

Theresa has a Master’s Degree in Marketing from the University of Colorado and a Master Certification in Conversion Optimization from Market Motive. She’s a dog-lover, the mother of a toddler, and a former travel-junkie.

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