Please join us on Tuesday, September 10at the Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Brian Aldrich, VP of Search at Logical Position, who will be presenting Power to the People: How Understanding your Marketing Channels Can Revolutionize Your Business”.

Synopsis

Achieve your biggest goals with a holistic digital marketing approach and a solid understanding of how to use each marketing channel in your funnel.

This talk will guide you through the ins and outs of each marketing channel and sub-channel and will show you how to pinpoint and avoid common pitfalls.

Additionally, you will learn how you can build custom Google Analytics reports to establish a single source of truth to base all your data on.

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Key Takeaways

  • Identify marketing channels and sub-channels
  • How to avoid common channel pitfalls
  • How to build Google Analytics reports
  • Understand how attribution changes between channel types
  • Skills Level: Intermediate

Speaker Bio

As the Vice President of Search at Logical Position, Brian oversees the technical management of thousands of client accounts across a wide range of industries. Prior to his current role, Brian worked as Logical Position’s Director of Enterprise Search, providing e-commerce clients with strategic direction and insight to achieve their goals. To identify meaningful customer behavior patterns and increase sales results for large and small businesses alike, he emphasizes meticulous Google Ads and Google Analytics data processing. Brian’s personal passion for Google Analytics drives these efforts, and he imparts both his knowledge and detail-oriented style to every member of his team.

Date and Time
Tuesday, September 10, 2019
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location
Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit
There is a small parking on on-site, but don’t expect there to be any available spots. Street parking is available around the venue (4 hours free within signed areas) and metered parking available to the west ($1.60/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2019 Event Sponsors for making our Educational Event Series possible!

Tickets
Early Bird member tickets start as low as $20! Prices go up on September 5th, so get ‘em early.

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Scott Hendison
Scott Hendison is the CEO of Search Commander, Inc. and a recovering affiliate marketer. He is also one of the founding board members of SEMpdx. Find out more about him at his website, SearchCommander.com.
Scott Hendison
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