Please join us on Tuesday, November 10, in the Heritage Room at BridgePort BrewPub as we welcome James Svoboda from WebRanking, who will be presenting The Portlandia Guide to Conversion Rate Optimization (link to presentation).

Portlandia Guide to CRO


Conversions are the responsibility of everyone. From the CEO to the SEO and Paid media buyer, to the copywriter, content strategist, email marketer and even the social media manager. If you work in digital, it’s now your job. We’ll take a long look into the many influences that affect conversion rates, how to assess them, and even how to test them. All through a very Portlandia lens.

Key Takeaways

  • How to match creative and keywords to the visitor experience to increase conversion rates
  • How to assess website design and usability issues that will affect conversions
  • Conversion tests you should seriously consider running

Speaker Bio

James Svoboda, CEO of WebRanking
James Svoboda, CEO & Managing Partner of WebRanking

James Svoboda is a CEO and Managing Partner for WebRanking and has been in search marketing since 1999. James is also Co-Founder and President of, the Minnesota Search Engine Marketing Association, a current contributor to Marketing Land, a member of the Which Test Won advisory board, and frequent host of #PPCchat.

Follow James on Twitter at @Realicity.

Date and Time

Tuesday, November 10, 2015
5:00 pm to 7:00 pm. Presentation starts at 5:30pm


BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Parking & Transit

There is street parking available around the venue ($1.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don’t forget about Uber and Lyft!


Early Bird member tickets start as low as $20! Prices go up on November 3rd, so get ‘em early.

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