With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Join Mike Corak, Ethology’s Executive Vice President of Strategy as he breaks down this year’s latest and greatest digital marketing trends to see if you should love ’em or hate ’em.
- Determine which of the top 2015 trends are right for your digital marketing mix
- Incorporate user-centered design principles for a better brand experience
- Evolve your content strategy and content marketing tactics
- Leverage new organic search developments
- Enhance internal organizational efforts to make your digital marketing more effective
Mike Corak is the Executive Vice President of Strategy at Ethology. As EVP of Strategy, Mike leads the strategic planning and agency services teams. Mike has developed and implemented winning digital and integrated strategies for hundreds of companies including Coca-Cola, ConAngra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. He has led strategy teams at Off Madison Ave and iCrossing. Mike is a Graduate of University of Arizona and serves on the SEMPO board. Follow him on Twitter at @MikeCorak.
Date and Time
Tuesday, April 14, 2015
5:00 pm to 7:00 pm. Presentation starts at 5:30pm
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209
Parking & Transit
There is street parking available around the venue ($1.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77).
Early Bird member tickets start as low as $20! Prices go up on April 7th, so get ‘em early.
Robert Frost has been the Director of Events for SEMpdx since July 2014. He has over 10 years of experience in digital marketing, with a focus on Paid Media across many verticals, and over 20 years of management experience. Robert is currently the Director of Professional Services at Odysys, a SaaS provider for the hospitality industry. He is also the founder and principal of RPerro Media, where he consults with small businesses on their digital marketing initiatives. Robert was previously the Director of Media Operations at Ethology, a full-service digital agency, and also served as the General Manager of Ethology’s Portland office.
Outside of digital marketing, Robert is an avid wine enthusiast, foodie, and fitness fanatic, and can often be found wine tasting, checking out the city’s amazing restaurant scene, in the gym, or running on Portland’s beautiful riverfront and woodland trails.