Pay-Per-Click or PPC marketing is a highly effective method to reach potential customers online. This never-ending auction-style advertising strategy has revolutionized the way people buy or find things online and can jumpstart any Web site marketing campaign.

However, as every paid search marketer can attest, a successful campaign requires special attention to a number of factors, such as keyword research, A/B testing, creative copy, multi-variate testing, spend-cap management to name a few. Join the SEMpdx crew on Tuesday, January 12th for an evening of paid search marketing education.

On Tuesday, January 12th, we will cover the following:

  • Paid search best practices.
  • Tips, tools and resources.
  • Paid search strategy.
  • Testing, reporting and analytics.

This presentation will be filled with actionable tips and insights for both beginners and experts.

When: January 12th, 2010 at 5:30pm to 6:00pm – Networking & Happy Hour
6:00pm to 7:00pm – Speaker
7:00pm to 7:15pm – Q&A and Wrap Up

Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR

Register Today!


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6 thoughts on “January Event: Paid Search Seminar

  1. Marisa, we’ve come to use the term, “hot seat” to refer to any live review of a page or site while the site owner is in attendance.

    This can be an organic hot seat, or PPC campaign, landing pages, or even a hot seat devoted to backlink strategies etc.

    The site on the “hot seat” is simply one that the panel reviews.

    As far as “Why is that one free?” goes, I’m unsure what you mean. Our free events are networking events, and the educational ones have a fee, which is reduced for paying members of SEMpdx.

    Err – oops – Scratch all this –
    I see what you mean – Hot Seat was available as a payment option in the drop down. Whomever posted it left the selection available – I’ll try to fix it… Sorry!

  2. Thank you Kent and Scott! I had hilarious images of the hot seat being placed above a large tub of water and people throwing balls to dunk the hot seater. Your explanation makes much more sense. Looking forward to the event.

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