Pay-Per-Click or PPC marketing is a highly effective method to reach potential customers online. This never-ending auction-style advertising strategy has revolutionized the way people buy or find things online and can jumpstart any Web site marketing campaign.
However, as every paid search marketer can attest, a successful campaign requires special attention to a number of factors, such as keyword research, A/B testing, creative copy, multi-variate testing, spend-cap management to name a few. Join the SEMpdx crew on Tuesday, January 12th for an evening of paid search marketing education.
On Tuesday, January 12th, we will cover the following:
- Paid search best practices.
- Tips, tools and resources.
- Paid search strategy.
- Testing, reporting and analytics.
This presentation will be filled with actionable tips and insights for both beginners and experts.
When: January 12th, 2010 at 5:30pm to 6:00pm – Networking & Happy Hour
6:00pm to 7:00pm – Speaker
7:00pm to 7:15pm – Q&A and Wrap Up
Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR