Please join us on Tuesday, June 4*at the Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Sean McEntee, Senior Director of Client Services at 3Q Digital, who will be presenting Make YouTube Your Newest Performance Channel”.

*Event is one week earlier than our usual second Tuesday of the month.

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Synopsis

Video has replaced mobile as the biggest buzzword in marketing channels, but few marketers understand how to effectively use YouTube’s entire suite of capabilities, including new releases focused on direct response. Sean will break down the platform’s most under-valued features and lead marketers through a workshop that will help them effectively integrate YouTube into their multi-channel campaigns.

Key Takeaways

Sean McEntee

  • Which campaign types to utilize for direct response video ads
  • What makes an effective YouTube ad
  • How to prevent ineffective spend from ending your test early
  • How to scale your successful video campaigns
  • Skills Level: Intermediate YouTube/Video Ads experience

Speaker Bio

Sean McEntee is a Sr. Director of Client Services at 3Q Digital, which he joined in November 2013 after working at Performics and iProspect. Sean holds degrees in Interactive Media from DePaul University and Business Administration from Linkoping University. When he’s not helping innovative companies grow, Sean enjoys traveling, building computers, and fondly recalling that one time the Golden State Warriors blew a 3-1 lead to the Cleveland Cavaliers.

Date and Time

Tuesday, June 4, 2019
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Street parking is available around the venue (4 hours free within signed areas) and metered parking available to the west ($1.60/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

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Robert Frost

Robert Frost

Director of Professional Services at Odysys
Robert Frost has been the Director of Events for SEMpdx since July 2014. He has over 10 years of experience in digital marketing, with a focus on Paid Media across many verticals, and over 20 years of management experience. Robert is currently the Director of Professional Services at Odysys, a SaaS provider for the hospitality industry. He is also the founder and principal of RPerro Media, where he consults with small businesses on their digital marketing initiatives. Robert was previously the Director of Media Operations at Ethology, a full-service digital agency, and also served as the General Manager of Ethology's Portland office. Outside of digital marketing, Robert is an avid wine enthusiast, foodie, and fitness fanatic, and can often be found wine tasting, checking out the city's amazing restaurant scene, in the gym, or running on Portland’s beautiful riverfront and woodland trails.
Robert Frost
Robert Frost
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