Local Search With David Mihm

When: September 8th, 2009 at 6:00pm – 7:00pm
Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR

The awareness of Local Search has risen steadily among both business owners and search marketers this year, especially as Google has begun integrating “10-packs” and other geo-targeted results into a variety generic search phrases. Local results remain one of the most cost-effective ways for a small business to rank, but they’re also a double-edged sword: companies who had Organic SEO “figured out” are now seeing their former #1 rankings displaced “below the fold” by maps and local business listings. For businesses who rely heavily on geo-targeted search traffic, Local Search may be the most important area in all of online marketing.

On September 8th, Portland’s own Local Search expert, David Mihm, will take us through:

• Some of the fundamental differences between this new frontier of Universal search and traditional SEO
• The factors important for ranking well in Local results.
• The danger of hijacked listings and how to prevent them.
• A typical Local Search “starter” campaign.
• The social side of Local.

This presentation will be filled with actionable tips and insights for both beginners and experts, but will be geared to an intermediate audience.

About David Mihm

David writes frequently about Local Search at his own blog, Mihmorandum, as well as at Search Engine Land. His Local Search Ranking Factors project is among the most important studies of Local SEO.

David serves as Director of Partnerships for SEMpdx, and has been invited to present at multiple SMX and SES events, including SMX Local / Mobile and Local Search Summit, the most respected conferences in the Local Search industry, and is the co-founder of GetListed.org.

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