Please join us on Tuesday, March 10, in the Heritage Room at Bridgeport BrewPub as we welcome Craig Galyon from SwellPath, who will be taking us through a holistic look at Search Marketing and bridging the Paid/Organic gap!
Synopsis
Bridging the Paid/Organic Gap: A Holistic Look at Search Marketing. PPC and SEO experts work in the same search results, but are often viewed as entirely different channels.
In this highly competitive landscape, it can sometimes be the most difficult to find a common ground.
Join Craig Galyon as he discusses tactics and tools for evaluating overall search effectiveness. Re-purpose common organic tools to improve your PPC campaigns, and explore how paid campaigns can answer the tough SEO questions.
Key Takeaways
- Finally answer the question “should I be bidding on Branded keywords?” using your own 1st party data
- Use paid campaigns to answer for (not provided)
- Clean up your data with Semantic Markup, and prepare for the future of AdWords automation
- Use SEO reports to identify tracking errors and clean up data discrepancies
Speaker Bio
As the Digital Media Team Manager at SwellPath, Craig oversees the strategy and implementation of all digital advertising efforts for clients including: PPC, Display/Retargeting, Social, and Native Advertising.
Craig is constantly testing to perfect the marketing mix for his clients, and relies on the brilliant analytics minds at SwellPath to bring it all together.
When not responsible for his client’s money, Craig can be found occasionally speaking (SEMpdx, SMX, PDXDMC), frequently blogging, and constantly enjoying the Oregon outdoors.
Date and Time
Tuesday, March 10, 2015
5:00 PM to 7:00 PM. Presentation starts at 5:30 PM.
Location
Bridgeport BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209
Parking & Transit
There is street parking available around the venue ($1.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77).
Tickets
Early Bird member tickets start as low as $20! Prices go up on March 3rd, so get ‘em early.
Robert Frost was the Director of Events for SEMpdx from 2014 to 2022. He has over 15 years of experience in digital marketing, with a focus on Paid Media across many verticals, and over 20 years of management experience. Robert is currently the Director of Professional Services at Odysys, a SaaS provider for the hospitality industry. He is also the founder and principal of RPerro Media, where he consults with small businesses on their digital marketing initiatives. Robert was previously the Director of Media Operations at Ethology, a full-service digital agency, and also served as the General Manager of Ethology’s Portland office.
Outside of digital marketing, Robert is an avid wine enthusiast, foodie, and fitness fanatic, and can often be found wine tasting, checking out the city’s amazing restaurant scene, in the gym, or running on Portland’s beautiful riverfront and woodland trails.