Please join SEMpdx on Tuesday, October 12, at 11:00am on Zoom (download here) as we welcome Karly Scott, Senior Enterprise Account Manager and Julian Gray, Senior Search Marketing Specialist, both from Logical Position, who will be presenting “Never Too Early: Steps to Take Now to Ensure a Merry Holiday Season”.
The most important annual event in digital marketing is nearly upon us — the holiday shopping season. For many businesses, the few weeks between Black Friday and Christmas are the difference between profitability and loss for an entire year, so digital marketers should have their game plan finalized well in advance. In this session we’ll cover in detail what steps to take now to ensure your holidays are merry and bright.
- Learn how to conduct a historical audit and analyze previous holiday season data to spot trends unique to your customers
- Take a deep dive into planning and preparedness, including budgeting, inventory, and creating an overarching strategy to ensure you’re tapping into all channels
- How to set realistic expectations with clients
- The importance of a day-of game plan for peak days and when to start ramping up your digital marketing campaigns
- Skills level: Everyone
Karly Scott works directly with Logical Position’s clients to implement overarching PPC strategies that lead to long-term growth. As enterprise senior account manager, Karly manages more than $1.2 million in ad spend each month and is responsible for creating strong client relationships and providing in-depth reports and analysis of PPC performance.
Julian Gray provides tailored and customized digital strategy for small to mid-market clients in a variety of industries. As a senior paid search specialist at Logical Position, Julian manages over half a million dollars in monthly ad spend for his clients. In addition to executing campaigns and implementing new advertising strategies, he is also involved with new hire training, helping fellow search marketing specialists stay up-to-date with cutting-edge advertising strategies. Further, Julian assists Logical Position’s salesforce with auditing, troubleshooting, and onboarding potential new clients.
Tuesday, October12th, 11:00am – 12:00pm
Zoom Webcast (Link in confirmation email)