Links are critical to how Google understands the web. Beyond PageRank, search engines like Google use internal links to better understand content and site structure. We’ll be looking at ways of improving internal links to improve our rankings and help users find what they are looking for.
- Anchor text helps describe pages
- How to find the link authority distribution of a website
- How to link pages together to form content hubs
- Skills level: Intermediate
Tuesday, September 14th, 11:00am – 12:00pm
Zoom Webcast (Link in confirmation email)