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Please join SEMpdx on Tuesday, September 14, at 11:00am on Zoom (download here) as we welcome Evan Hall, SEO Architect at Portent, who will be presenting “Getting the Most Out of Internal Links”. 


Links are critical to how Google understands the web. Beyond PageRank, search engines like Google use internal links to better understand content and site structure. We’ll be looking at ways of improving internal links to improve our rankings and help users find what they are looking for.

Key Takeaways

  • Anchor text helps describe pages
  • How to find the link authority distribution of a website
  • How to link pages together to form content hubs
  • Skills level: Intermediate

Speaker Bio

Evan is a SEO Architect with over a decade of experience in digital marketing, including web analytics, split testing, and website management. He loves solving technical SEO problems and is currently learning JavaScript and Python. When not cleaning up websites, Evan enjoys table-top games and reading science fiction.


Tuesday, September 14th, 11:00am – 12:00pm


Zoom Webcast (Link in confirmation email)

Cost is FREE to All, RSVP Now!

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