Anne Kennedy – Beyond Ink
SES Advisory Board; International Search Strategist, Author – A search marketing industry thought leader, Anne co-authored the first book on international SEO and PPC, Global Search Engine Marketing (Pearson Que February 2012). After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.
David Mihm – SEOmoz
David Mihm is first and foremost an advocate for sustainable digital marketing techniques for small businesses. He serves on the Advisory Board of SEMpdx, Portland’s search marketing trade organization, and was former Chair of the SearchFest Conference. He’s a co-founder of the Local University conference series. David writes frequently about Local Search on the SEOmoz Blog and at his own blog, Mihmorandum. His Local Search Ranking Factors survey is among the most important studies of Local Search Engine Optimization. David also speaks regularly about Local Search Marketing at the Search Marketing Expo and Search Engine Strategies conference series, and he is a former contributor to Search Engine Land.
Heather Lloyd-Martin – SuccessWorks SEO Copywriting
Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, her life is split between watching the search engines dance and pinpointing the exact direct response copywriting strategies that make people buy.
Career highlights include:
- Profiled in the book Online Marketing Heroes as the pioneer of SEO copywriting.
- Immediate past-chair of the Direct Marketing Association’s Search Engine Marketing Council.
- Developer of the SEO Copywriting Certification program, the only industry-endorsed training program teaching SEO Copywriting best practices.
- Voted one of 2012?s Top Women in SEO.
- Advisory board member of SEMpdx, and serves on the board of American Writers and Artists, Inc.
- Quoted and cited in many publications, including The Huffington Post, Target Marketing Magazine, Entrepreneur Magazine and others.
Presenting at industry events is one of Heather’s passions, and she’s frequently crossing time zones en-route to her next speaking gig. You can see her speaking at Darden School of Business,Search Engine Strategies, SMX, Small Business Marketing Unleashed, PubCon and a host of other events. In her spare time, she enjoys crazy-making travel, grueling workouts, Starbucks extra-hot soy lattes and hanging out with her husband, two dogs and one cat in West Linn, OR.
Kent Lewis – Anvil Media, Inc.
With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his search engine marketing career. Since then, he has focused on helping clients solve business problems via the Internet. Lewis founded digital marketing agency Anvil Media, Inc. in 2000, to help clients grow their businesses via search engine and social media marketing. In 2008, he created Formic Media, a sister agency to Anvil, specializing in digital marketing and website development for small business. Lewis has worked at a variety of full-service agencies and was also Director of Marketing and Business Development at goodguys.com. He is Co-founder and Past President of emarketing agency, eROI, as well as SEMpdx, an SEM professional trade association. Lewis sits on advisory boards for emerging companies like ABCInvesting, NeutralSpace, Nozzle Media and Public Marketspace. He also speaks regularly at industry events and has been published in books and publications including DMNews, iMedia Connection, Online Marketing Connectand Portland Business Journal. Lewis is an adjunct professor at Portland State University, where he teaches an SEM Workshop, and also tours nationwide with OMS, teaching the Digital Marketing Essentials Workshop. He sits on the board, marketing and executive committees for SMART, a statewide early literacy program. In 1999, Lewis found pdxMindShare, a networking group and online career community, designed to help connect Portland-area employees and employers. He is the recipient of Portland Business Journal’s Top 40 Under 40 Award in 2004. Lewis enriches his personal and professional life by co-hosting a weekly Internet radio show, DadsUnplugged, and honing his business acumen via The Entrepreneurs’ Organization (EO).
Matthew Brown – SEOmoz
Matthew Brown is the head of special projects at SEOmoz, and is focused on ensuring that their products help customers stay on top of marketing analytics. The search world evolves at lightning speed, and Matthew knows that listening to customer challenges and iterating quickly is the key to staying ahead of the online marketing curve.
His previous venture was AudienceWise, acquired by SEOmoz in 2012. AudienceWise specialized in search engine optimization for publishers and news sites, data-driven marketing, and semantic web strategy. He has worked with some of the most complex sites on the web, including NYTimes.com, About.com, American City Business Journals, Sports Illustrated, Golf.com, United Press International, Oregon Public Broadcasting, Portfolio.com, University of Phoenix, ESPN.com and ToysRus.com.
Prior to launching AudienceWise, Matthew was Director of Search Strategy for the New York Times Company from 2005-2010. His area of focus was driving the research and technology side of the search marketing effort for NYTimes.com and The Boston Globe (Boston.com). After joining the New York Times Co, his team helped exponentially grow search traffic to the newspaper’s websites.
Kent Schnepp – ethology
Kent has over 14 years of business development and digital marketing experience working with top tier clients such as Farmers Insurance, Experian, Vail Resorts, AQUA Hotels & Reports, Valvoline, Men’s Health, Rock Resorts, Ibex Outdoor Clothing, Marvel Entertainment, and Lifelock.
In 2006 Kent co-founded EngineWorks, a data-driven search marketing agency located in Portland, Oregon. As Co-Founder and Chief Strategy Officer at EngineWorks, Inc., a Portland-based professional search marketing company specializing in Search Engine Optimization (SEO), Paid Search Marketing, and Social Media Marketing (SMM), Kent was responsible for designing and improving systems to deliver the companyís world-class, ROI-driven services to online commercial entities and interactive media agencies. In addition, Kent continuously focuses on enhancing the quality of processes, infrastructure, and best practices to ensure that the Company exceeds client success metrics. EngineWorks was acquired by ethology in February 2011.
Kent regularly speaks at industry conferences such as Search Engine Strategies, Online Marketing Summit, Mountain Travel Symposium and the Travel and Tourism Industry Association. Kent was also recognized as one of the top Forty Under 40 executives by the Portland Business Journal.
Tom Hale – PPC Specialist Thomas Creek Concepts (Forums admin)
Moderator and Rabble Rouser for SEMpdx Forums
ex-Top Contributor in AdWords Help Forum
Owner – Thomas Creek Concepts – A Google AdWords Certified Partner
Portland State University Scholars Program – English Major (Wordsmith)
Food & Beverage Management (Bottom Line Business Savvy)
Retail Sales (Sales Skills)
Financial Services (Hardcore Sales Skills)
Online Music Promotion, for the love of it (That is How I Discovered AdWords)
Professional AdWords Manager (Unique Skill Set = Success)
Mark Knowles – Pixelsilk (Web committee)
Dan Sundgren – Intelius
Dan Sundgren is the Senior Director of Business Development for Intelius. He is a ten+ year veteran of interactive marketing having held positions at Winstar Interactive, AOL and Google where he managed some of the world’s largest paid search advertisers. Dan has been active in interactive marketing since the early days of 468 banners and 88×31 buttons. He also founded SeattleNetwork a thousand member group in 1998 which grew into the largest Internet Trade Association north of San Francisco for 3 years and pioneered such events as “VC/Startup Speed Dating”, “The Demo Lounge” and a “Stock Option Burning Contest/Pink Slip Party” on the heels of our last great bubble. He is active in the NWIAG as a board member www.nwiag.com and is religious about networking, learning and helping others however possible.
Aliza Earnshaw – AboutUs.org
Aliza joined AboutUs in early 2009, after reporting on technology, finance and higher education for the Portland Business Journal for 10 years. Her deep interest in business, coupled with her ability to find the story line in almost any situation, led her naturally from journalism into marketing. In the age of “content is king, and social media is queen,” the story has become the jewel in the crown: the shining centerpiece of all marketing activity.
Aliza’s familiarity with the Portland business landscape and her endless curiosity about people and their work make her a natural networker. When she’s not standing in front of her computer monitor or chatting in a coffee shop, Aliza is usually outdoors – hiking, gardening or riding her bike around Southeast Portland.