Advisory Board
Kevin Getch, Webfor
Kevin Getch is the Founder and Lead SEO at Webfor, a full-service digital marketing agency providing search engine optimization, social media marketing, website, and logo design. His claim to fame is that his team won the Vancouver Business Journal’s Fastest Growing Business Award in 2013 and he was nominated earlier in 2014 for the small business person of the year award for the state of Washington.
When he’s not focusing on helping small businesses grow their brand he’s practicing Jiu-Jitsu and spending time with his wife and two kids.
Anna Madill, Avenue Agency
Anna Madill is an impact entrepreneur and investor, board member, speaker, mentor and community leader who strives to leave the world a little better each day. Her work as the Founder and CEO of Avenue, a B Corp and 1% for the Planet digital and social media marketing agency for purpose-driven companies serves as a vehicle to empower transformational change for her team, her clients and her community.
Anna’s efforts have been recognized by the Portland Business Journal with the CEO of the Year Award in 2023, Women of Influence Award in 2020 and Forty Under 40 Award in 2017, and by B Lab with the B Corp Best for the World™ (Workers) and B Corp Best for the World™ (Community) designations in 2022, along with a variety of other awards. She lives in Portland, Oregon with her husband and her four-year-old son and is a proud wife, mom and casual marathoner.
Mike Rosenberg, Veracity
Mike Rosenberg brings experience and passion from two distinct, yet similar, career paths in sports business marketing and online marketing. As CEO of Veracity, a general marketing firm with an emphasis in traditional and online public relations, Mike offers his vast knowledge of digital marketing, performance-based advertising and media agency experience to audiences.
This Portland, OR. native has extensive digital marketing, event and sports marketing experience — holding past executive positions at ethology, EngineWorks, Inc., Oregon Sports Authority and Global Events Group. In 2005, Mike received the Portland Business Journal’s “Forty Under 40” award, which recognizes exceptional executives under the age of 40.
Robert Frost
Robert Frost began his digital marketing career in 2007 as the second person to join the Internet Marketing Services team at GTS Services. Working under his mentor, Scott Orth, he learned hands-on everything about Paid Search and SEO, while managing all of the team’s clients.
In 2009, Robert took his skills to Portland agency EngineWorks as a Paid Media Specialist, further growing his experience working with industry veterans Sean McMahon and Kent Schnepp. When EngineWorks was acquired by Scottsdale-based agency Ethology (now Tallwave) in 2011, Robert became the Manager of the Paid Media team, holding that role for 4 years.
During that time, Robert was instrumental in growing the team from 3 to 12 employees, and the team’s media spend from $300K per month to over $4M per month across almost 50 clients.
In 2015, Robert took over leadership of Ethology’s Paid Media team as the Director of Media Operations, managing 12 team members across 3 offices, and growing their monthly ad spend to over $5M per month. Robert was also the General Manager of Ethology’s Portland office, responsible for the 15 employees working in that office.
Robert joined Kent Schnepp and Ben Lloyd at hospitality SaaS provider Odysys in 2017 as the Director of Professional Services. At Odysys, he managed all of the company’s digital marketing customers with various advertising products and services. Odysys was acquired by hospitality powerhouse Cloudbeds in 2021, and Robert moved into a new role as the Digital Marketing Manager for Cloudbeds’ Digital Marketing Suite, where he oversees a team of 4 who manage over 4,000 client advertising campaigns.
Robert sat on the board of directors for SEMpdx, a non-profit marketing association dedicated to promoting and educating digital marketers in Portland, Oregon, from 2014 until 2022. He was the Director of Events for SEMpdx, creating and hosting monthly educational and networking events for its members.
Michael Cottam, Realty Remotely
Michael is a technical SEO consultant, consulting to clients ranging from small, family-owned businesses to international brands that are household names.
He specializes in technical organic search engine optimization services, from on-page optimization to penalty recovery, site audits to site architecture consulting.
He brings to the table skills not only in SEO, but also significant business management and startup experience as well as extensive programming experience.
Ben Lloyd, Odysys
Ben Lloyd is developing the customer success team at Odysys, a SAAS company focused on the independent & boutique hotel market. Ben’s search engine marketing experience is being leveraged to build a world-class SEO & inbound marketing program for Odysys’ customers. Prior to Odysys, Ben founded Portland search engine marketing agency Amplify Interactive in 2003, which was sold to Add3 of Seattle in 2013. Ben started his SEO/SEM career in 1999 working his way through two traditional marketing agencies before launching Amplify Interactive in 2003. Prior to it’s acquisition by Add3, Amplify Interactive grew to become a leading Portland area boutique SEM firm working with some of the most recognized brands in the silicon forest.
Ben is a co-founder of SEMpdx and has served on the board in a number of roles including President since the group’s inception in 2006. Ben has spoken at a multitude of digital marketing conferences and local area business seminars on search engine marketing. Ben enjoys college football (Go Beavs!), owns a pinball machine, likes to golf when he can, bike commuting when the weather’s nice, and knowing more about Portland than you do…
Alan George, Weir ESCO
With over 25 years of experience working for manufacturers serving the mining and infrastructure markets, Alan George is currently part of the global marketing team at ESCO Group LLC (a division of the Weir Group) in Portland, Oregon. He previously managed marketing efforts at Columbia Steel Casting Co., Inc.
Early in his career, he was a sales and project manager for Promotion Products, Inc., where he managed portable trade show properties for Microsoft Corp. Alan is a native Oregonian.
David Mihm, Tidings
David Mihm is first and foremost an advocate for sustainable digital marketing techniques for small businesses. In 2012, he sold his former company GetListed.org to Moz, and grew Moz Local to over 60,000 locations in under two years. He’s a co-founder of the Local University conference series.
David’s Local Search Ranking Factors survey is among the most important studies of Local Search Engine Optimization, and he has spoken regularly about local search marketing at conferences around the world—and here in Oregon!
David now runs Tidings and writes about Local Search his own blog, Mihmorandum and in his weekly newsletter, Minutive. He’s served SEMpdx in many capacities and currently sits on the Advisory Board.
Heather Lloyd-Martin, SuccessWorks SEO Copywriting
Forbes Magazine recognized Heather Lloyd-Martin as “The pioneer of SEO copywriting.” Over 25 years ago, she established SEO best practices alongside a core group of brilliant colleagues. Since then, she’s traveled the world helping in-house and freelance writers create sustainable SEO content writing strategies.
Heather is a regular presenter at industry conferences, created the SEO Copywriting Certification training program (currently in its 11th year), and teaches for LinkedIn Learning. Her consulting firm, Charisma Boost, helps Gen X women and purpose-driven companies develop unforgettable brand content that converts like crazy.
Matthew Brown, MJBLabs
Matthew Brown is a search marketer and product aficionado. Currently, his focus is helping clients to develop product lifecycle process around organic search and visibility, to keep companies on the competitive edge of audience development.
His previous venture was AudienceWise, acquired by SEOmoz in 2012. AudienceWise specialized in search engine optimization for publishers and news sites, data-driven marketing, and semantic web strategy. He has worked with some of the most complex sites on the web, including NYTimes.com, About.com, American City Business Journals, Sports Illustrated, Golf.com, United Press International, Oregon Public Broadcasting, Portfolio.com, University of Phoenix, ESPN.com and ToysRus.com.
Prior to launching AudienceWise, Matthew was Director of Search Strategy for the New York Times Company from 2005-2010. His area of focus was driving the research and technology side of the search marketing effort for NYTimes.com and The Boston Globe (Boston.com). After joining the New York Times Co, his team helped exponentially grow search traffic to the newspaper’s websites.
Dan Sundgren
Dan has 25 years of experience in digital media and search marketing, working with both Fortune 500 companies and small businesses. He has managed over $1B in paid search and digital media and was part of the team that opened Google’s first Seattle office in 2003. Dan has served on the Google and Bing Client Advisory Councils and remains active in the industry. A seasoned marketer, he is passionate about networking and helping others out however possible.
Ian Lurie, Ian Lurie Consulting
Ian Lurie is a digital marketing consultant in Seattle, WA. He has a twenty-seven-year intolerance of trendy concepts and nonsense.
Previously, Ian was CEO at Portent, a digital marketing agency he founded in 1995. He sold it to Clearlink in 2017. He’s now on his own, consulting for brands he loves and speaking at conferences that provide Diet Coke. He’s also trying to become a professional Dungeons & Dragons player, but it hasn’t panned out.
He’s written three books about marketing, and has sold over 20 copies.
