Conversion Rate Optimization – SEMpdx Event Recap

Conversion Rate Optimization – SEMpdx Event Recap September 11, 2018 – SEMpdx held its first educational event of the new year with an exceptional presentation by 3Q Digital’s Vice President of Conversion Optimization, Jeremy Epperson. Jeremy began by describing six principles of optimization that all exponential growth companies display, including strategic business alignment, customer-focused approach, data-driven research, a scientific testing process, high velocity testing and a culture of optimization.  These principles are achievable and can be broken down into a repeatable process...Read More...

2018 Summer Networking Party Winners

2018 Summer Networking Party Winners We are excited to announce the winners of several giveaway prizes from our SEMpdx Summer Networking Party.  Anyone that attended had a chance to win and we hope that you will join us next year for our 2019 SEMpdx Summer Networking party, Nick Winkleback, OX Media Engage 2019 Ticket, featuring hundreds of attendees from all around the US gaining access to speakers that are experts in the digital marketing field. Kim Allchurch Flick, Mighty Epiphyte Swivel Ticket, Bend’s premier marketing conference and event on October 8-9, 2018. Kelsey Suski,...Read More...

Jonathan Pape – August 2018 Member of the Month

Jonathan Pape – August 2018 Member of the Month We’re excited to announce our August 2018 member of the month, Jonathan Pape! Jonathan is the senior marketing manager, specializing in search and insights, for First Tech Federal Credit Union. We pinned him down for a hard-hitting, deeply investigative interview, full of “gotcha” questions, designed to entrap him into admitting what he loves most about digital marketing. Here we go. About Jonathan Area(s) of Expertise “B2C, enterprise level SEM accounts” What do you love most about Digital Marketing? Why? “My favorite part of digital...Read More...

Advanced Paid Search – SEMpdx Event Recap

Advanced Paid Search – SEMpdx Event Recap June 5, 2018 – This month’s event focused on paid search with Benjamin Briggs, Search Engine Marketing Manager at CloudOne, presenting advanced tactics for effective campaigns.  He covered everything from layered bid adjustments to brand and budget safety to implementation.  Here are three takeaways from the night: Different keywords play a role in different parts of the customer journey. For example, short-tail, category non-brand keywords are effective when targeting customer awareness while long-tail, product non-brand keywords are more...Read More...

Online reputation management: going beyond search results

Editors Note: Although I contributed to this article, Michael Green was the primary author of this piece. When news reports noted that some engineers at Facebook had requested transfers to the company’s less-embattled Instagram and WhatsApp divisions, it was a visible reminder of how a damaged public reputation can affect the stability of employees. You might say: “This is obvious. Of course a damaged public reputation can lead to the loss of some employees. Tell me something I don’t know.” If only it were so simple. The interconnectedness of...Read More...

Now Accepting Charity of Choice Nominations

Now Accepting Charity of Choice Nominations Each year, SEMpdx selects a Charity of Choice to support for a 12 month period. Benefits for our Charity of Choice organization include: Recognition at events and in our collateral materials Opportunity to attend and display collateral materials at our monthly events A complimentary booth at our Engage Conference Pro-bono digital marketing consulting services from SEMpdx board members and volunteers Up to $5,000 donation based on matching donations from SEMpdx members If you are interested in nominating a Portland-area non-profit organization...Read More...