SEMpdx Joins in Celebrating Inclusive Play at Harper’s Playground

SEMpdx Joins in Celebrating Inclusive Play at Harper’s Playground

This past weekend, SEMpdx members and their families joined other Portlanders in celebrating the third annual Community Play Day at Harper’s Playground. SEMpdx added to the festivities at the North Portland park by donating $1,000 to the nonprofit Harper’s Playground, which was SEMpdx’s Charity of Choice for 2014-2015. Each year SEMpdx selects a Charity of Choice to support, offering ten percent of its proceeds from the year, along with pro-bono digital marketing expertise to the charity. “SEMpdx thought that Harper’s Playground was a great...Read More...

10 Factors to a Successful Company Launch via Paid and Organic Search Marketing

I’ve always enjoyed working with entrepreneurs on go-to-market strategies, perhaps because I’ve been in that position myself in the past. Although startups are typically higher-risk clients with smaller budgets for agencies, it’s easier to make a huge impact with early-stage companies via marketing. I’ve also found start-ups tend to listen and respect marketing partners, likely because they know less about marketing and already have too many hats to wear to have time to get in the way. Most startups are looking to make the biggest possible...Read More...
Parasitic SEO: InstallAware’s Competitor Attacks Using Negative SEO Tricks

Parasitic SEO: InstallAware’s Competitor Attacks Using Negative SEO Tricks

Often when people talk about negative SEO tactics, they’re talking about using extremely spammy links pointing to a competitor in an attempt to get the competitor’s page or site penalized. And yes, this actually happens…I have 2 clients in fact whose competitors apparently hired the same person to build spammy links to their sites (I could tell because both sites were getting links from the same set of link farms and crappy blogs, during the same month, despite being in different countries and different industries). Here’s the...Read More...
Google Analytics Referral Spam Filtering

Google Analytics Referral Spam Filtering

If you look at your domain referrals in Google Analytics you’ve probably noticed a huge increase in the number of junk referrers over the past year, right? Starting with SEMalt back last winter, in recent months it’s gotten so bad that in many cases they’ve taken over the entire top 10. Take a look for example at our site, where nearly a third of the referring traffic is fake…   Why is This Happening? The reason this is happening is that various websites around the world are scraping your Google Analytics user IDs...Read More...
4 ways to stay ahead of the AdWords mobile curve

4 ways to stay ahead of the AdWords mobile curve

In 2014, mobile queries within Google Search surpassed desktop searches for the first time in Internet history. Mobile users on average spend more time per day on their device than desktop users, and there are no signs of those numbers reversing course.  A large portion of these mobile users are on smartphone devices that have full-internet browsing capabilities.   Luckily for you, marketers are still lagging behind consumers in catching onto this trend. There’s still plenty of opportunity to capture big ROI using various publishers...Read More...
Members Appreciation Night – May SEMpdx Event Recap

Members Appreciation Night – May SEMpdx Event Recap

May 12, 2015 – The highly anticipated Members Appreciation event took place this week with special guest Brent Csutoras of Kairay Media joining us to share his insights on how to effectively leverage social media.  His presentation was jam-packed with time-saving tips and tools to help you get the most out of social.  Here are some of the night’s takeaways: Utilize lists on Facebook and Twitter. These lists are great in that they allow you to silo. Schedule your Facebook updates and take advantage of the Save function.  Remember, it’s OK to...Read More...