SearchFest 2016 Keynote Interview:  Michael King

SearchFest 2016 Keynote Interview: Michael King

Michael King will give the afternoon keynote at SearchFest 2016, which is being held March 10th, 2016 at the Sentinel Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living. I am a marketing technologist, founder, and managing director of a performance marketing agency called iPullRank. We do Content Strategy, Solutions Architecture, Market Research, Earned, Owned and Paid Media for INC500 and Fortune 500 companies. I have a background...Read More...
SearchFest 2016 Mini-Interview:  Frederick Vallaeys

SearchFest 2016 Mini-Interview: Frederick Vallaeys

Frederick Vallaeys is speaking on PPC at SearchFest 2016, which is being held March 10th, 2016 at the Sentinel Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living. I joined Google in 2002 when there were about 400 employees to translate AdWords into Dutch (I was born in Belgium). I was one of the founders of the AdWords Editor, worked on Quality Score for many years, and helped acquire Urchin (now Google Analytics). In 2012 when there...Read More...
Building An Online Community – SEMpdx Event Recap

Building An Online Community – SEMpdx Event Recap

February 9, 2015 – The focus of this month’s event was building strong online communities.  Joining us was Moz’s Jennifer Sable Lopez, who shared several insights on how to do this effectively, including specific tactics to use throughout the process. Jennifer began by explaining how communities can help ease your organization’s marketing efforts – regardless of the industry you’re in – and quickly dove into actionable tips to apply. Consistency is key. Encourage engagement. For example, members of Moz’s community have the opportunity...Read More...
SearchFest 2016 Mini-Interview:  Kane Jamison

SearchFest 2016 Mini-Interview: Kane Jamison

Kane Jamison will be speaking on Content Marketing at SearchFest 2016, which is being held March 10th, 2016 at the Sentinel Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living. I’m the founder of Content Harmony, a content marketing agency based in Seattle. We have a strategy & creative team that help our clients with content marketing strategy, content creation projects, content promotion, and the analytics that tie it all...Read More...
SearchFest 2016 Mini-Interview:  Aaron Levy

SearchFest 2016 Mini-Interview: Aaron Levy

Aaron Levy is speaking on PPC at SearchFest 2016, which is being held March 10th, 2016 at the Sentinel Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living. I sort of fell into the digital space when I was 20; thanks to pressure from mamabear I started scouting out summer internships FAR too early (we’re talking mid November), so I was getting a lot of “uhhh, what are you doing” responses. At the time, DuPont was...Read More...
SearchFest 2016 Mini-Interview:  Zeph Snapp

SearchFest 2016 Mini-Interview: Zeph Snapp

Zeph Snapp was going to speak at SearchFest, but had to drop out. Still, he gave us a good interview, so we decided to publish it. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living. First off, this is my third straight year speaking at SearchFest, and my fourth attending, and it is always one of my favorite places in the country to go. The weather reminds me of my home in Mexico, and the food in this town is amazing. If I was ever to move back to the US,...Read More...