Top 11 Reasons to Attend Portland’s Engage Conference 2017

Top 11 Reasons to Attend Portland’s Engage Conference 2017 In honor of SEMpdx’s 11 consecutively held conference, I’ve come up with the top 11 reasons why you should attend Engage on March 9 in Portland, Oregon. After 10 successful years as SearchFest, the conference is now called Engage. What is this reboot all about? You should attend and find out! And later you can say “I was at the very first Engage Conference”. Amazing speakers – All 30+ of them. While most conferences require speakers submit ideas to be considered. Engage organizers invite the marketing professionals they think will bring fresh...Read More...

2017 Engage Mini-Interview: Bill Hartzer

2017 Engage Mini-Interview:  Bill Hartzer Bill Hartzer will be speaking on SEO Tools at the Engage Conference, which will take place March 9, 2017 in Portland. For more information, or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I’m an SEO consultant. I focus primarily on SEO strategy and technical SEO audits of web sites, from small SMB-type websites to larger, enterprise web sites. I started doing organic SEO, building websites, and creating content back in the mid 1990s. At that time, and in the early...Read More...

2017 Engage Mini-Interview: Ross Hudgens

2017 Engage Mini-Interview:  Ross Hudgens Ross Hudgens will be speaking on Links at the Engage Conference, which will take place March 9, 2017 in Portland. For more information, or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I’m the founder of Siege Media, a 20ish person content marketing agency based in San Diego that specializes in SEO. I have a background creating websites from scratch and getting them to rank on the web, specifically in competitive areas. 2) How much of link-building is “asking” for...Read More...

Building A Content Roadmap – SEMpdx Event Recap

Building A Content Roadmap – SEMpdx Event Recap January 10, 2017 – This month’s event focused on content roadmaps with OHSU’s Lisa Williams and SuccessWorks’ Heather Lloyd-Martin walking us through the full digital journey of a content asset. Lisa shared several key decisions you need to make.  First, choose a methodology for creating your roadmap.  This includes understanding content maturity.  It’s also important to define your process for story creation and curation.  Do you have a repeatable process?  Other decisions include defining your resources for storytelling and the channels in...Read More...

2017 Engage Mini-Interview: Mat Siltala

2017 Engage Mini-Interview:  Mat Siltala Mat Siltala will be speaking on Influencer Marketing at the Engage Conference, which will take place March 9, 2017 in Portland. For more information, or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I got a start in this industry back in 1997 when I started designing websites for a radio station that I was a DJ/Commercial production guy. I designed the radio stations 3 “sister stations” websites, and I won’t tell you what I designed them in, because as if...Read More...

2017 Engage Mini-Interview: Theresa Baiocco-Farr

2017 Engage Mini-Interview:  Theresa Baiocco-Farr Theresa Baiocco will be speaking on CRO at the Engage Conference, which will take place March 9, 2017 in Portland. For more information, or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I run Conversion Max out of Bend with my husband, Richard Farr. We’ve been providing consulting for mid-sized businesses since 2008. I specialize in CRO and have a Master’s Degree in Marketing from the University of Colorado, as well as a Master Certification in CRO from Market...Read More...