Influencer Marketing Strategy Best Practices, Tips and Trends

Influencer Marketing Strategy Best Practices, Tips and Trends I recently had the opportunity to appear as a guest on Michael Perman’s show: Craving the Future Podcast: The Future of Influence. I shared the guest role with the co-host of my new podcast, Podcast for Closers, Mike Chase. The conversation among the three of us centered around the future of influence and how marketing and sales will evolve in the coming years. One area we touched briefly upon was the role social media influencers play in our lives. The interview inspired me to take a deeper dive into the rapidly evolving and often...Read More...

Reasons why to buy branded paid keyword search terms in Google AdWords

Reasons why to buy branded paid keyword search terms in Google AdWords Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not to purchase their own company, product or service-related terms for a variety of reasons, primarily because an organizations’ website already ranks #1 in organic search results for those terms and feels they can save money by investing elsewhere. I believe this is logical, but short-sighted thinking. In this article, I outline at least five reasons to buy branded terms in paid search. 1....Read More...

Digital Summit Portland: Day 2 Recap: Google Semantic Search, Fyre Festival & Brand Trolls

The second and final day of Digital Summit Portland built nicely upon insights from the first day. Before we dive in, be sure to check out my day 1 recap: Voice, Rebel Brands and UX Design. The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain, Matthew Capala, Alphametic In this session, Matthew shared recent research regarding the impact of organic search traffic (a primary source for a majority of websites) and key ranking factors. Those ranking factors have evolved from keyword-based to...Read More...

Digital Summit Portland: Day 1 Recap: Voice, Rebel Brands and UX Design

Digital Summit Portland: Day 1 Recap: Voice, Rebel Brands and UX Design For the third year in a row, I’ve had the opportunity to attend the Digital Summit in Portland. This is my second appearance as a guest presenter, but I’ve elected to attend as many sessions as possible and share insights and thoughts with my SEMpdx peeps. My goal is to share the best highlights over the 2-day conference, for those that couldn’t make it or were too lazy to take their own notes. Enjoy and feel free to share your thoughts in the comments section below. For attendees with a VIP pass (like yours truly and other members of the...Read More...

YouTube Video Advertising – SEMpdx Event Recap

YouTube Video Advertising – SEMpdx Event Recap June 4, 2019 – SEMpdx held its last educational event this week before breaking for summer.  We welcomed Sean McEntee, Senior Director of Client Services at 3Q Digital, who gave an excellent presentation, “Make YouTube Your Newest Performance Channel”.  Following are some of Sean’s tips and insights that stood out from the presentation: There are two main advertising formats: In-Stream and Video Discovery. It’s important to separate these formats by campaign. Prioritize TrueView for Action. Keep in mind this requires you to use Smart...Read More...

August 1 2019 – SEMpdx Summer Party: Back to the Rooftop!

August 1 2019 – SEMpdx Summer Party: Back to the Rooftop! Join us Thursday, August 1, 2019 for the eleventh annual SEMpdx Rooftop Party Get Tickets Details: Join us for some old school networking in Portland’s Pearl District, at the On Deck Sports Bar & Grill. Enjoy good food, drinks, and conversations. Don’t miss the best networking event of the summer! Refreshments No drink tickets again this year. All craft beer and wine are hosted. Cocktails are a cash bar (credit cards also accepted). And bottled water is always free. Craft beer tap List: Boneyard Beer RPM   Barley Brown’s...Read More...