Paid Media Strategies – SEMpdx Event Recap

Paid Media Strategies – SEMpdx Event Recap October 15, 2019 – SEMpdx welcomed Anthony Nichols, Founder of collystring, to speak at this month’s event where he presented, “How Owned Data Can Improve Your Paid Media Strategies”.  Below are several takeaways from the evening: Understand the different types of data: First Party (you are the owner & aggregator), Second Party (another business owns the data), Third Party (a large scale aggregator that sells data programmatically) Test different data sources to determine which performs better. Utilize Google Tag Manager. It’s an...Read More...

Charlotte Digital Summit 2019 Event Recap

Charlotte Digital Summit 2019 Event Recap As a seasoned presenter on digital marketing-related topics, I’ve had the opportunity to partner with Digital Summits conference series, speaking in Seattle, Portland and most recently Charlotte. The strategic reason to present on the topic of podcasting at Digital Summit Charlotte, is simply because I’ve never visited the city and am glad I did. It’s a lovely, yet high-growth city with excellent food. More importantly, the 2+ day Digital Summit provided a host of insights from dozens of speakers. I’ve highlighted the most interesting...Read More...

Social Media Measurement and Digital Lead Gen Strategy Insights from SMASH Las Vegas

Social Media Measurement and Digital Lead Gen Strategy Insights from SMASH Las Vegas This past week, I had the honor to attend and speak at Senior Care Sales & Marketing Summit (SMASH) in Las Vegas. While there were dozens of speakers and topics over three days, I thought I’d share highlights from my two favorite sessions. Creating a Social Media Measurement Framework Jim Sterne is truly a godfather of analytics and I was excited to see him on the conference schedule. He’s the founder of a host of associations and excels in making measurement more accessible to marketers. In his session, Jim talked about the ‘opportunity...Read More...

The Biggest Secret to Retaining SEO Clients Long Term

What makes an SEO client – and really, any digital marketing client – want to stick with you or your agency over the long term? Is it: Providing consistent ROI? Focusing on their goals? Speaking their language? Getting to know them well? All of the above? Sure, all the above are important. But I submit to you, based on my experience with SEO clients large and small over the last 10 years, that there’s something deeper that makes you sticky with clients. Are you ready for this Big Secret? Here it is: Giving a Shit. I prefer to avoid the use of...Read More...

Influencer Marketing Strategy Best Practices, Tips and Trends

Influencer Marketing Strategy Best Practices, Tips and Trends I recently had the opportunity to appear as a guest on Michael Perman’s show: Craving the Future Podcast: The Future of Influence. I shared the guest role with the co-host of my new podcast, Podcast for Closers, Mike Chase. The conversation among the three of us centered around the future of influence and how marketing and sales will evolve in the coming years. One area we touched briefly upon was the role social media influencers play in our lives. The interview inspired me to take a deeper dive into the rapidly evolving and often...Read More...

Reasons why to buy branded paid keyword search terms in Google AdWords

Reasons why to buy branded paid keyword search terms in Google AdWords Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not to purchase their own company, product or service-related terms for a variety of reasons, primarily because an organizations’ website already ranks #1 in organic search results for those terms and feels they can save money by investing elsewhere. I believe this is logical, but short-sighted thinking. In this article, I outline at least five reasons to buy branded terms in paid search. 1....Read More...