2022 Digital Marketing Predictions: The Multicultural Web 3.0 OTT DTC sCommerce First-Party Data Metaverse is MUM

What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...

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How will marketers spend their time at work post-COVID?

The pandemic has dramatically altered how marketers work, likely permanently. It’s too early to tell exactly how daily schedules will be impacted moving forward, so I thought it would be helpful to see how marketers spent their day pre-COVID as a...

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Ad Blockers: The Impact and Implications for Publishers and Advertisers

With Apple’s latest iOS update blocking cookies by default, consumers are more empowered than ever to control access to their personal information. As if that wasn’t enough of a challenge for publishers, agencies and advertisers, ad blockers...

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